Shoptopia Drops Anchor at the shops at Wiregrass in Wesley Chapel

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Social shopping experience connects The Shops at Wiregrass shoppers with brands and local retailers.

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We designed Shoptopia to meet the needs of shoppers and to connect them directly with brands, retailers and products available to them at their local shopping center

The national social shopping network Shoptopia debuts at The Shops at Wiregrass in Wesley Chapel on October 24 during the Shoptopia on the Runway Fashion Show hosted at the center. This occasion at The Shops at Wiregrass marks the first appearance of Shoptopia at a Florida shopping center. Shoptopia is a national social shopping networking website created by Mallfinder Network to connect shoppers of the center with others who share their passion for shopping, as well as retailers and other community groups. Designed for people who think shopping with friends makes a trip to the mall even better, Shoptopia is an online experience where shoppers exchange insights, receive special offers and deals from retailers, and plan their trip to the shopping center.

“We designed Shoptopia to meet the needs of shoppers and to connect them directly with brands, retailers and products available to them at their local shopping center,” said John Dee, president of Mallfinder Network.

Shoptopia bridges the gap between online and traditional retail shopping, allowing members to enjoy the benefits of online shopping while reconnecting them with the enjoyment of an in-store shopping experience. Shoptopia members share insights, product reviews and their passion for shopping across a community of fellow shoppers, while receiving special discounts and incentives that can be redeemed at the retailers of their local shopping center.

“Shoptopia helps us build relationships with shoppers and gives us the opportunity to provide them with information about retailers and promotions that are specifically relevant to them,” said Chad Doritan, marketing director, The Shops at Wiregrass. “Shoptopia allows us to enhance the in-store shopping experience by taking our shoppers from online and enticing them to visit the mall. We can communicate with our shoppers in real time about all the different activities and sales promotions that are meaningful to them happening at the center.”

In celebration of Shoptopia’s launch, the center plans to give a free $10 gift card, while supplies last, to the first 200 Shoptopia members who bring their printed Shoptopia profile page to Guest Services on October 24. All members will be entered into an individual drawing for a $250 shopping spree, just for signing up for a free membership now through November 8, 2009. In addition, Shoptopia will award special prize giveaways to shoppers on the day of their launch via a special text message mobile campaign.

Shoptopia’s Style Editor James Campbell will showcase the latest fashion trends for fall at the Shoptopia on the Runway Fashion Show featuring retailers from The Shops at Wiregrass. The Shoptopia on the Runway Fashion Show will take place at The Shops at Wiregrass’ Center Court on October 24 at 1pm and 3pm. The fashion show will feature local area shoppers as models from a recent model search that was held at the center.

Joining Shoptopia is easy and free. Users sign up to create a profile and personalize their shopping preferences. They collect and organize favorite products with Shoptopia Lists, seek the opinions of like-minded shoppers and share a shopping experience with family and friends in the Talk section. Shoppers converse across all major retail categories including, Women’s Fashion, Men’s Fashion, Kids, Gadgets, Health & Beauty, and Eco-Green.

Once members create a profile that identifies their preferences, they enjoy exclusive perks and deals from Shoptopia and their shopping center. Retailers build relationships with shoppers who frequent their stores and provide them with relevant product information and promotions.

Shoptopia has launched at Victoria Gardens, Ranch Cucamonga, CA, Simi Valley Town Center, Simi Valley, CA, South Bay Galleria, Redondo Beach, CA, The Shops at Northfield Stapleton, Denver, CO, The Orchard Town Center, Westminster, CO, Southlands, Aurora, Co, Antelope Valley Mall, Palmdale, CA; Boulevard Mall, Amherst, NY; The Promenade Bolingbrook, Bolingbrook, IL; The Mall at Robinson, Pittsburgh, PA; Charleston Town Center, Charleston, WV; The Mall at Stonecrest, Lithonia, GA; Promenade Temecula, Temecula, CA; Galleria at Sunset, Henderson, NV; and Short Pump Town Center, Richmond VA. Following the launch at The Shops at Wiregrass, Shoptopia will continue to launch at centers nationwide through the end of the year.

About Shoptopia and Mallfinder Network
Shoptopia is an online shopping experience where members can share their love for their favorite brands, discover new products, seek shopping advice from a community of friends, family and peers, and receive exclusive benefits from local shopping centers. Shoptopia is the creation of Mallfinder Network, the leading developer and provider of integrated marketing services for the shopping center industry. Mallfinder represents over 260 shopping centers nationwide, connecting millions of shoppers with brands, retailers and sponsors. Privately held and based in Denver, Mallfinder has serviced leading companies in the retail industry with interactive marketing services since 1997. For more information on Mallfinder Network, please visit Experience Shoptopia at

About The Shops at Wiregrass
Located at the corner of State Road 56 and Bruce B. Downs Blvd., the Shops at Wiregrass is a unique pedestrian friendly lifestyle village offering residents and visitors an eclectic mix of shopping, dining and entertainment in an environment that invites lingering, relaxing, and socializing.



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Vicki Rousseau
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