Loyalty Lab Releases New White Paper Examining Ways to Maximize Customer Loyalty Investments

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White paper makes the case for investing in customers and loyalty technology ahead of the economy's recovery.

2009 was clearly a wakeup call for marketers to retrench by focusing on preserving the value of their best customers

Loyalty Lab, Inc., the leader in customer loyalty technology for consumer brands, published a new white paper today discussing six ways for companies to maximize their customer loyalty investments. With the 2010 budgeting process in full swing, many companies are making difficult choices among different initiatives and investments. This white paper helps marketers make choices for their upcoming marketing investments.

Independent research shows that despite across the board reductions in marketing budgets, loyalty programs will be among the initiatives retaining the most budget. Most marketing budgets were reduced in 2009 and marketers are continuing to look for ways to generate results while controlling costs. Loyalty programs are a great way to accomplish this.

"2009 was clearly a wakeup call for marketers to retrench by focusing on preserving the value of their best customers," notes David Rosen, SVP Strategy and Channel Partnerships and co-author. "All signs are pointing to 2010 as a chance to leverage those capabilities to drive exceptional growth coming out of the recession."

"Loyalty investments like rewards programs have shown consistently positive results across all of our clients," said Michael Greenberg, Loyalty Lab Chief Operating Officer and co-author. "We sat down and looked at what activities drove the best customer retention and advocacy results and collected them in this white paper. It will be useful for companies looking to improve an existing program or making the case for a new program."

The Investing In Customers Ahead Of The Recovery white paper is available for download at http://www.loyaltylab.com/public/resources.aspx, along with the entire Loyalty Lab white paper library, webinar archives, product tour, and independent research on loyalty technology.

About Loyalty Lab

Loyalty Lab is the leader in customer loyalty technology for consumer brands. Loyalty Lab's suite of loyalty technology products and services allow retailers, CPGs, travel, financial services, and other consumer-focused businesses to develop and manage long-term relationships with their loyal customers. Clients include 1-800-FLOWERS.COM, Virgin America, Guitar Center, Nine West and dozens of other leading companies. For more information, visit http://www.loyaltylab.com. Follow us on Twitter at @LoyaltyLab.

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David Rosen
Loyalty Lab
+1.415.659.8270 ext. 802
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