Sunnyvale, CA, and New York, NY (Vocus) October 21, 2009
Phonezoo Communications, Inc. has partnered with The AstroTwins to launch an exciting free ad-supported astrology channel on the popular Phonezoo.com website.
Aimed at providing interesting and fresh content to the Phonezoo audience, the astrology channel provides daily, weekly and monthly horoscopes. Users can read the horoscopes on the website or sign up for free updates via email or via text messaging. This section also provides interesting insights into Chinese astrology as well as information about celebrity sun signs.
With a 96% of its 11 million users in the US, Phonezoo continues to work towards providing free & interesting content to its users. From the official astrologers for Teen People magazine and AOL's Teen Channel, The AstroTwins's mission is to empower women and girls to express their individual style through their astrological sign. About 57% of Phonezoo’s audience is female, which is a segment that enjoys consuming astrology content and is already familiar with The AstroTwin’s predictions.
Ram Ramkumar, Phonezoo's Co-founder and CEO, says “We are very excited about this new channel that we have been able to bring for Phonezoo.com users. Fresh and innovative content has always been the goal for Phonezoo & our content partner, The AstroTwins, a leader in this field. Timely horoscope updates are interesting and valuable to our users & they complement very well other entertainment offerings on Phonezoo”.
“We aim to put a fresh and hip twist on traditional horoscopes. Getting our horoscopes in front of a large, young audience is exciting", said Tali Odut, CEO of The AstroTwins. "It is a winning combination from our viewpoint. We look forward to providing interesting and personalized horoscopes to Phonezoo users”
Phonezoo.com is the leading U.S. site for personalized online and mobile entertainment. By bridging the web and the mobile, Phonezoo has enabled effortless content creation, discovery, download and mobile personalization experience. It has revolutionized the mobile content marketplace by applying the ideas of user-created content and the power of the community.
Since its launch, Phonezoo has become a leading mobile social media and entertainment site in North America with more than eleven million users. Every day, hundreds of thousands of contents are created, discovered, and downloaded by members of the Phonezoo community. Growing entirely virally, Phonezoo has successfully built a profitable, off-portal content model for online and mobile entertainment.
About The Astrotwins
Dubbed "astrologists for the stars", identical twin sisters Tali and Ophira Edut - known as The AstroTwins - are professional astrologers whose sisterly style and spot-on predictions have made them popular gurus for astrological devotees of all stripes.
Tali and Ophira have done personal readings for dozens of celebrities, including Beyonce, Stevie Wonder, Sting, Nicole Richie, and Avril Lavigne. They've also charted the stars at red carpet events including the Billboard Music Awards, the Golden Globes, and the Sundance Film Festival.
In addition to being the resident astrologers for E! "The Daily 10", The AstroTwins have appeared on MTV, The Style Network, and their monthly Sirius Satellite radio astrology segment. They are the authors of The AstroTwins' Love Zodiac: The Essential Astrology Guide for Women (Sourcebooks, 2008), the must-read handbook for understanding the men of every sign. You can learn more about The AstroTwins at astrostyle.com.