DLG Stay Ahead of the Competition with Datactics Deduplication Solution

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Datactics, a specialist in data quality solutions, has announced that direct marketing company Data Locator Group (DLG) has implemented the Datactics solution to deduplicate its records, reducing one process from three days to just one hour as a result.

It is a very powerful endorsement of our product that our customer in this case insisted on Datactics technology, having worked with us in the past. Our 64bit capability is ahead of the market place and marks a further demonstration of our commitment to bring new solutions to our customers.

Datactics, a specialist in data quality solutions, has announced that direct marketing company Data Locator Group (DLG) has implemented the Datactics solution to deduplicate its records, reducing one process from three days to just one hour as a result.

Jon Brooks, CEO of Datactics comments, "It is a very powerful endorsement of our product that our customer in this case insisted on Datactics technology, having worked with us in the past. Our 64bit capability is ahead of the market place and marks a further demonstration of our commitment to bring new solutions to our customers."

DLG is the leading provider of opted-in consumer lifestyle data for multi-channel direct marketing, through an ongoing survey collection program that enables clients to access accurate detailed and up-to-the-minute information on over 24 million UK individuals. The company needed to deduplicate an initial 37 million records, and new data received every night. The company's existing solution was fragmented, and the high volume of data meant it struggled to deliver the results DLG needed to achieve, namely clean deduplicated data fast.

DLG opted for the latest 64bit version of Datactics, enabling larger volumes of data to be cleansed, standardized, matched and deduplicated more quickly. As a result, the company now requires only one hour to deduplicate client files and subsequently match client files to the DLG base. This delivers significant savings for DLG and enables the company to offer a far superior service to its customers.

Paul O'Callaghan, Associate Director, Data & Interactive at DLG, says: "I had worked closely with Datactics in a previous role and have seen at first hand the positive impact its proven technology has had on business. It's an easy solution to get to grips with, and we received excellent support and training from Datactics to enable us to see immediate benefits from the solution. Its latest technology advancements have enabled us to deliver a superior service to our clients, far beyond our competitors."

Datactics provides data consolidation and re-engineering software, including edit distance (fuzzy) matching, equipping the business user to access information held in multiple formats and languages, at blistering speed through massively parallel processing (MPP). Its user friendly qualities are unique and it handles large volumes of complex enterprise data with ease, even dealing with unstructured data.

About Datactics
Datactics data quality solutions equip the business user to build a unified, enhanced and accurate view of product, supplier, customer and financial data. Use of Datactics reduces manual data cleansing time and costs, creating faster time to market, driving revenue as well as reducing risk and costs. The company specializes in industries such as distribution, retail and manufacturing.

Datactics has over 10 years experience in the data quality industry. The company has gained industry recognition as a visionary within the Gartner Magic Quadrant for Data Quality Tools since 2007. Datactics has been recognized by Bloor Research and also by Information Difference in its Data Quality Landscape Report. Datactics has a strong portfolio of Fortune 500 customers and other leading organizations, and a worldwide partner network.

For more information please contact us now on: USA 1 312 212 4363 or UK 44 (0) 28 9073 8854 or visit Datactics online at http://www.datactics.com.

About Data Locator Group (DLG)
Data Locator Group (DLG) delivers outstanding data-driven products and solutions for direct marketing, uplifting response rates from the expected to the exceptional. Our aim is to achieve measurable increase in our clients' ROI, through the provision of the highest quality data, compelling and intuitive consumer insight and unrivalled customer service.

DLG is the leading provider of opted-in consumer lifestyle data for multi-channel direct marketing, through an ongoing survey collection programme that enables clients to access accurate detailed and up-to-the-minute information on over 24 million UK individuals.

Whether for high volume direct mail executions, telemarketing campaigns, email broadcast or SMS delivery, DLG is able to provide marketers with the personal details and required contact channel to ensure the highest response rates and maximum conversion.

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Carol Rossborough
Datactics
028 9073 8854
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