CBA and the Christian Retail Channel to Provide Online Standardized Frontline & Certification Training to 2,000 Retail Stores Across the United States

Share Article®, the leader in on-demand workforce development and productivity, announced today that CBA, the trade association for the Christian Retail Channel, has selected the company's Learning Management System to effectively deliver frontline training as well as manager and owner certification training to all Christian retail stores.

Using, CBA will provide fundamental frontline training across the country in customer service, product knowledge, and retail-management skills to retail owners, managers, and sales associates. This distinctive training will help Christian-store retailers become the most knowledgeable and trusted resource for their customers, and provide a competitive distinctive against online retailers and mass-market merchandisers. also will empower store owners and managers to track employee performance and assign custom courseware, including comprehensive Professional Christian Retailer© certification for managers and owners.

"We selected because they are the leader in the space with the largest user population, greatest functionality, and ease of use. Research on customer satisfaction reveals every $1 spent on personnel costs could mean as much as $28 in sales if sales associates could talk intelligently about products and take customers to products in the store. will allow us to provide standardized training to all of our 2,000 retail stores to develop knowledgeable and effective personnel. It also will also help us deliver product information directly to frontline employees who actually engage customers. Our goal is to put 'special' back into 'specialty retail', and we believe can help us archive that goal," said Bill Anderson, CBA President & CEO.

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About CBA
Colorado Springs-based CBA (formerly called Christian Booksellers Association) is the trade association for the Christian Retail Channel, serving the interests and meeting the needs of member Christian stores including independents, regional and national chains, church-owned stores, franchises, and marketing groups. Christian retail stores provide Bibles, Christian books, curriculum, apparel, music, videos, gifts, greeting cards, children's resources, and other materials. CBA and their member stores also work with nearly 600 member book publishers, music companies, gift companies and other product suppliers. Along with the Christian Trade Association International, CBA additionally serves the meeting and information needs of more than 1,000 Christian stores and suppliers in more than 50 countries.

For 60 years, CBA members have looked to their Association to help them by leading the industry in analyzing critical issues, developing industry-wide strategic direction, and providing highly valued business solutions, such as data tools and intelligence, valuable industry research, retail consulting and training, and much more. To learn more about CBA visit

About the LearnCenter Platform
The LearnCenter platform has been voted as America's favorite Learning Management System. Organizations of all sizes can now manage the entire pre-hire to retire employee lifecycle by creating a cost effective, high quality training, development and measurement environment designed to empower users with visibility into and control of their career planning while providing management with real-time business intelligence. Learning Management, Performance Management, Content Management, Online Authoring, Succession Planning, Collaboration, e-Commerce, Portal Authoring and more are included within one solution, with one interface and one partner -

About® is the worldwide leader in on-demand workforce development and productivity with more than 50 million end users around the globe. Our broad suite of Software as a Service (SaaS) applications can fully automate the employee development lifecycle from pre-hire to retire® within organizations of all sizes, from the growing business with fewer than one hundred employees; to the global enterprise managing internal and external initiatives with millions of users in multiple languages.'s unwavering commitment to understanding client needs, goals and objectives allows us to partner with our clients to help them realize low TCO and high ROI.

The family of solutions includes the award-winning LearnCenter® learning and talent management suite, the WebRoom® Web conferencing suite, the PeopleCenter®, Application Builder, FormFlow® Custom Form Creation and the 1,000 title® online course library.

Press Contact
Don Cook
954-233-4000 x5192

Chloe Foster
954-233-4000 x5726

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Chloe Foster
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