In Tough Economy, HR Relies on Metrics to Help Define Recruitment Strategies Advanced Media Measurement Tools Identify Best Performers

Share Article

In today's tight economy, more HR professionals are relying on advanced media metrics to help them invest in higher performing media and to target specific candidate audiences. According to NAS Recruitment Communications, an increasing number of organizations are also using this data to drive 2010 strategies.

It's extremely beneficial to know the actual results of a media placement strategy, rather than depending on its potential outcome

In today's tight economy, more HR professionals are relying on advanced media metrics to help them invest in higher performing media and to target specific candidate audiences. According to NAS Recruitment Communications, an increasing number of organizations are also using this data to drive 2010 strategies.

According to NAS Business Development Director (St. Louis), Sean Bain, these metrics track the results of media--both print and online--to help organizations, such as NAS client Barnes-Jewish Hospital, better understand which sources provide them with the best results by tracking candidate response through to completed application.

"Since mid-year in 2009, the NAS St. Louis office has been tracking the results of Barnes-Jewish Hospital's media sources," said Bain. "Metrics have been instrumental in helping us to be more precise with Barnes-Jewish's media selections and will be shaping our plan for the future.

NAS St. Louis uses a proprietary tool called Total Source Tracker to help monitor and gauge media success, which is tracked from initial contact with the candidate through to application. From the metrics gathered, NAS is then able to uncover which sources are generating the best results and make educated recommendations on where to invest a client's recruitment budget.

"It's extremely beneficial to know the actual results of a media placement strategy, rather than depending on its potential outcome," said Bain. "This allows us to continue to make informative decisions on how to best utilize the media budget based on what is yielding the best results."

To learn more NAS recruitment metric solutions, please contact NAS Business Development Director, Sean Bain at sbain@nasrecruitment.com or visit http://www.nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Helen Petersburg
Visit website