At ChaseHealthAdvance we are pleased to have been the sponsor of the printing for this guide. Our patient financing product can help more patients accept the treatments their healthcare providers prescribe to them by breaking up treatment costs into more manageable monthly payments. Trexler added,
Boston, MA (PRWEB) October 22, 2009
The science behind why a diseased mouth puts one at a higher risk for heart attacks and strokes along with recent new evidence showing improvements in oral health having a positive impact on reducing atherosclerosis or plaque in arteries, is leading more dentists and physicians to become aware of how this may possibly affect their patient's general health and medical conditions.
Dr. James McAnally, CEO of Big Case Marketing, the leading marketing and case acceptance consulting firm for dentists with advanced clinical training, recently interviewed Dr. Neil Gottehrer, periodontist and leading dental authority on the oral-body inflammatory connection about this new emerging science linking dental to medical health. He illustrates that simple screening tools are available for dentists to use and how they can effectively communicate the dentist's findings to the physician who may or may not be aware of this connection. ¬¬¬ Dr. Gottehrer also recently delivered an address to the Academy of General Dentistry on the subject and co-wrote a guide entitled "Evaluation & Management of the Oral Body Inflammatory Connection" with Dr. Marvin Slepian, cardiologist. The guide was also discussed during the interview.
Dr. Gottehrer states, "The immense power we have as dentists to impact not just our patient's oral condition but their entire general state of health is becoming clearer in the science when it comes to reducing whole body inflammatory side effects from dental conditions. As more physicians and dentists become fully aware of this and understand that there are treatment protocols shown to diminish or eliminate gum disease for the long term, we're going to start seeing many more patients having healthier lives medically because of what happens in the dentist's office. We're probably entering one of the most exciting phases that dentistry has ever seen."
As part of the discussion, Dr. McAnally and Dr. Gottehrer revealed ways to communicate effectively between the dental office and the physician's office regarding two blood tests that help reveal whether oral disease is having effects beyond the mouth into the circulatory system and how treatment by the dentist and dental hygienist can directly impact these substances suspected of contributing to whole body disease. "Typically evident in most patients with dental disease who were also recorded as exhibiting the biological markers on a blood test, require some type of periodontal care and often times tooth replacement with dental implants or the use of Captek periodontal crowns if they have dental crowns next to the gums," says Dr. Gottehrer.
In a part of the presentation, Dr. McAnally discussed that the Medical-Perio Physician Referral & Marketing Program is now available from Big Case Marketing for general dentists, periodontists, oral surgeons, and prosthodontists that allows an easy facilitation of the physician-dentist relationship. "This is really a comprehensive medical watchdog for patients because overall they become healthier as a result of the interaction of all physicians involved. Simply put, if we improve the referral relationship process between family practice physicians and cardiologists and the dentist so that medical patients with serious medical conditions receive appropriate dental treatment to reduce dental disease's effects on their systemic health then the dental patients receive the proper monitoring and attention for systemic medical issues based on what the dentists see back in the physician's office. For some dental specialists, this referral model will significantly enhance their relationship with physicians and their referring dentists," states Dr. McAnally.
The Medical-Perio Physician Referral & Marketing Program for dentists concerned about the oral-body inflammatory connection includes:
- A practice" Fast Start" introduction for the doctor and staff.
- A dedicated website called "Heart- Line" for the patient and physician.
- The scientific rationale and journal articles for the dentist and physician.
- Clinical protocol manuals and administrative protocols for the dental team.
- In-office clinical forms, physician referral forms and how to use them.
- Hygienist update and referral information with instruction on the appropriate periodontal treatment protocols including hygienist referral systems targeting the physician and cardiology offices.
- Discussion of compensation surrounding referrals.
- Instruction on how to plan an oral-body inflammatory connection to cancer screening day including print advertisements, public service radio announcements, and press releases.
- Physician-dentist-patient referral communication letters and forms, faxes for the physician and cardiologist office, pre-written practice newsletter pieces related to the new science, local physician and cardiology contact information for the dentist, direct mailers for cardiologists & family physicians letting them know the availability of this service.
- Tracking systems for patients, case acceptance training, staff phone training and monitoring, and practice consultation to help implement the program.
Dr McAnally follows by saying, "Even with the free guide most dentists aren't quite sure how to discuss these topics with the physician or go about implementing any of it so they can help patients given the amount of detail and complexity that it requires which is exactly why we developed this comprehensive program. The dentist or specialist with advanced training related to gum disease and dental implants including the forward thinking generalist, all of whom realize that medical-dental health is going to be the next big thing, are the ones who will take the initiative to be on the forefront of something that really effects their patient's overall health. These are the doctors who will be involved with this."
ChaseHealthAdvance financing options, a division of Chase Card Services, Inc. of JPMorgan Chase, is offering a complimentary copy of Dr. Gottehrer's guide upon enrollment to interested, dentists or physicians by calling (888) 388-7633 or by Enrolling Here Barry Trexler, Senior Vice President of Sales and Marketing for ChaseHealthAdvance, states, "At ChaseHealthAdvance we are pleased to have been the sponsor of the printing for this guide. Our patient financing product can help more patients accept the treatments their healthcare providers prescribe to them by breaking up treatment costs into more manageable monthly payments. Trexler added, "Also, we give all approved patients a credit line of at least $5,000 which allows more get the care they need.
Dentists can obtain Information about the Referral & Marketing System
Dr. Gottehrer will also be speaking on the topic at a number of upcoming meetings to the profession as well as at Big Case Marketing's Annual Summit January 15-16, 2010 in Orlando, Florida.
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