Role of Interior Design Centers to Be Analyzed

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DCI, the nation's premiere association of interior design center managers has engaged David Shepherd, the top strategic planner from the interior design world to analyze the future relationship between design centers and designers. The Internet and cost transparency has changed this relationship and the road forward is uncertain. Shepherd, who works with hundreds of interior designers will lead a brainstorming session to help identify the way forward.

is to identify a path by which these two essential partners--interior designers and design centers--can establish complementary and mutually profitable business models.

Design Centers International (DCI) has engaged strategic planning expert David Shepherd to lead a brainstorming session on the relationship between design centers and interior designers nationwide. The session will be held in November at the Phoenician Hotel in Scottsdale, AZ and is for DCI members only.

Shepherd, president and CEO of Designing Profits, Inc., the nation's leading source for interior design business advice and strategies, rarely speaks publicly outside of his own company's semi-annual conferences. However, recognizing the importance of the design center/designer relationship, he quickly made an exception after receiving DCI's invitation.

"Over the past five years," Shepherd said, "the impact of the Internet and onset of cost transparency has hammered the margins of both design centers and interior designers. As both have done whatever was necessary to survive, some confusion--and even a little skepticism--about the relationship has arisen."

Shepherd, who is regularly in touch with hundreds of interior designers through his company's Best Practices Network (BPN) will lead a brainstorming session of representatives of many of the nation's premiere design centers.

"My goal," Shepherd continued, "is to identify a path by which these two essential partners--interior designers and design centers--can establish complementary and mutually profitable business models."

Design Centers International (DCI) is the only trade association of premiere design centers.  DCI members are located in major regional areas of the United States and meet twice yearly in different cities.  DCI is a think tank and networking group of properties.  DCI design centers provide luxury resources to interior designers and their clients.

Designing Profits, Inc. is the nation's only firm dedicated solely to increasing the profitability of interior design professionals. Through semi-annual conferences and the Best Practices Network (BPN), the company offers business and financial strategies leading to strong competitive advantage. For information on upcoming events, the BPN, or online products, visit http://www.designingprofits.com.

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