The Cenex brand is well-known in rural America, particularly in the West and Midwest, which aligns with Cabela’s core customer base
Sidney, Neb. (Vocus) October 21, 2009
Cabela’s Incorporated (NYSE: CAB) has partnered with CHS, a leading energy, grains and foods company, to create a new credit card and loyalty program for Cenex, a brand of CHS.
The new Cenex co-branded Cabela’s CLUB Visa card offers the same great benefits as the Cabela’s CLUB Visa credit card, with the added benefit for all CLUB members of double points or 2 percent in CLUB points for every purchase made at any of the 1,600 Cenex-branded fueling centers. Additionally, CLUB members receive 2 percent for all purchases at Cabela’s and 1 percent for all non-Cabela’s purchases. Points can be redeemed for free Cabela’s merchandise of the cardholders’ choice. Cenex co-branded CLUB card members will also receive exclusive discounts and invitations to member-only events. The card will have no annual fee.
“We are excited about this win-win partnership for Cabela’s and CHS,” said Joe Friebe, World’s Foremost Bank President and Chief Executive Officer. “Offering additional points at Cenex locations aligns with our long-term strategy to reward our loyal CLUB members with new and unique benefits to enhance their outdoor lifestyle and CHS benefits by leveraging these engaged customers to drive brand recognition and market share.”
CHS will promote the Cenex co-branded Cabela’s CLUB Visa online and in its fueling centers starting in mid-October. Under this exclusive partnership, Cenex is the only petroleum brand able to offer double CLUB points on a co-branded Cabela’s CLUB Visa.
“The Cenex brand is well-known in rural America, particularly in the West and Midwest, which aligns with Cabela’s core customer base,” said Friebe. “Both brands enjoy strong recognition among people who enjoy the outdoors and this partnership rewards those members with more opportunities for free gear from Cabela’s.”
“CHS is thrilled to collaborate with Cabela’s,” said Rick Cummings, CHS Vice President of Refined Fuels Marketing. “There is good synergy between the strong Cenex and Cabela’s brands, and we are pleased to offer these additional reward opportunities to our valued customers.”
About Cabela’s Incorporated
Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock trades on the New York Stock Exchange under the symbol "CAB."
CHS Inc. (http://www.chsinc.com) is a diversified energy, grains and foods company committed to providing the essential resources that enrich lives around the world. A Fortune 200 company, CHS is owned by farmers, ranchers and cooperatives, along with thousands of preferred stockholders across the United States. CHS supplies energy, crop nutrients, grain, livestock feed, food and food ingredients, along with business solutions including insurance, financial and risk management services. The company operates petroleum refineries/pipelines and manufactures, markets and distributes Cenex® brand refined fuels, lubricants, propane and renewable energy products. CHS is listed on the NASDAQ at CHSCP.
Joe Aterburn, 800-331-3454