Buddy Media Launches Social Marketing Platform for Agencies

Share Article

Buddy Media Platform Provides Advertising and PR Agencies with Tools and Technology to Easily Build, Manage and Track their Client's Social Media Efforts VivaKi, MDC Partners, theKbuzz and Converseon are Among Charter Partners

With the Buddy Media Platform, agencies can now provide a full suite of social marketing capabilities, including Facebook Pages and Twitter management, in a meaningful and measurable way that deepens client engagements.

Buddy Media, the leading social media company for the world's largest brands, today launched the Buddy Media Platform, giving advertising and public relations agencies a scalable set of tools to meet their clients' social marketing needs. The Buddy Media Platform enhances and opens up to agencies the technologies Buddy Media has built over the past two years to create, manage and track social campaigns for more than a hundred national and global brands.

"Until today, agencies had no cost-effective way to scale their social marketing capabilities," said Michael Lazerow, CEO of Buddy Media. "With the Buddy Media Platform, agencies can now provide a full suite of social marketing capabilities, including Facebook Pages and Twitter management, in a meaningful and measurable way that deepens client engagements."

Buddy Media announced several charter partners that have selected the Buddy Media Platform as their preferred social marketing production, management and analytics platform. These include: Vivaki, which combines the digital assets of Digitas, Razorfish, Starcom MediaVest Group, ZenithOptimedia and Denuo; and MDC Partners, whose agencies include Crispin, Porter + Bogusky, and Kirschenbaum, Bond, Senecal & Partners.

"Brands turn to us to help them build out their social presences, source and activate audiences and track results," said VivaKi's Jeff Flemings, Senior Vice President/Global Head, Social. "Having access to an intuitive, easy-to-use set of social media tools backed by Buddy Media, which has an outstanding track record of customer success, is incredibly valuable."

"While social media has ushered in a new era of highly innovative digital marketing campaigns, the process of managing a client's social media efforts has become increasingly complex," said Brandon G. Berger, Vice President, Digital Innovation of MDC Partners. "To address this, we are leveraging platforms such as Buddy Media's social technologies, which allow our firms to quickly and effectively deliver tailored social media programs and reduce the complexity and high labor that can be associated with the social web."

Other partners include the SAMMY Award winner for "Best Social Agency," Converseon, as well as social marketing pioneer for small businesses, TheKBuzz, which is using the Platform as the basis of its TheFacelift product for small businesses. Additional partners will be announced shortly.

"Converseon's approach to its clients' social and digital media programs is based on a philosophy of ensuring these programs map back to a client's broader business objectives," said Converseon CEO Rob Key. "The Buddy Media Platform allows us to rapidly roll-out tailored social media programs without taking resources away from delivering results."

"Our most important job is helping our clients understand how to listen to customers and how to engage in conversation with them via the social web," said Dave Kerpen, CEO of TheKBuzz, which today announced The Facelift, powered by Buddy Media Platform, a social marketing solution for small businesses. "Having the reassurance that we can rely on a set of trusted social technologies backed by Buddy Media helps us to keep this focus on shaping industry and customer conversation and the millions of small businesses that are trying to figure out social media".

Buddy Media plans to add a handful of additional charter partners in 2009 before a global roll out in early 2010.

Using the Buddy Media Platform, agencies have the ability to launch, maintain and measure a broad portfolio of social media efforts without knowing FBML or other programming languages. Key features and functionality of the Buddy Media Platform include:

Facebook Pages: The Platform allows agencies to create, manage and track engaging Facebook Pages to drive and increase user engagement, spread unified brand messaging, publish to Facebook Walls and deploy multiple app-vertisements on Facebook Pages.

Facebook Connect: The Platform provides agencies with solutions that allow users to "connect" their Facebook identity, friends and privacy to any site.

Library of Interactive Apps: The Platform offers agencies a full library of interactive applications out of the box to drive fan engagement, including gifting, quizzes, polls, sweepstakes, coupons, video, slideshow, sharing, refer a friend, HTML and flash integration and more.

Custom Branded Apps: The Platform allows agencies to build and grow brand fan bases through the dispersal of customized social applications.

Twitter: The Platform allows agencies to manage multiple client Twitter accounts, track volume and frequency of click-through rates of links posted, as well as monitor and analyze sentiment, share of voice and market share.

Smart Targeted Media: The Platform helps agencies drive and track social actions -- clicks, brand engagement and more -- providing deep data that can be used for sophisticated targeted media plans.

Real-time Analytics: The Platform has both agency and client views to offer robust, unified analytics in one easy-to-use interface, making social campaigns accessible, accountable and results-driven.

Easy-to-Use Admin Interface: The Platform offers a single, drag-and-drop interface to manage profiles on the largest social networks.

Agencies interested in learning more about the Buddy Media Platform can visit: http://www.buddymedia.com.

About Buddy Media
In today's social media world, every brand needs a Buddy. The Buddy Media Platform gives brands and agencies total control over their social marketing campaigns, allowing them to launch, maintain and measure their brands' efforts. Some of the world's largest brands, including Anheuser Busch, FedEx, New Balance, Time Inc. and Microsoft, work with Buddy Media to create social brand loyalty and social brand advocates. Based in New York, Buddy Media is a privately held company backed by Softbank, European Founders Fund and GreyCroft partners and additional investors. For more information, visit http://www.buddymedia.com.

About VivaKi
VivaKi is the strategic entity created by Publicis Groupe to leverage the combined scale of its media and digital operations, which represent nearly US $50 billion in global adspend and influence. VivaKi aggregates the marketplace influence of four autonomous brands, including two global media agencies: Starcom MediaVest Group and ZenithOptimedia; a leading digital marketing agency: Digitas; and a premiere futures practice: Denuo. On behalf of its agency brands and their clients, VivaKi faces the market to help identify and build technology, message distribution, audience aggregation and content solutions for the future. Sitting at the core of VivaKi is the VivaKi Nerve Center, which serves as a think tank, R&D center and testing ground to activate new pathways for clients to connect with consumers in an increasingly digital world. VivaKi also includes a Talent & Transformation Practice, which leverages the scale of the VivaKi brands to develop and deliver tools and approaches designed to attract, develop, train, motivate and reward the world's best people. Website: http://www.vivaki.com

About MDC Partners
MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services to multinational clients in North America, Europe and Latin America. Our philosophy emphasizes the utilization of Strategy and Creativity to drive growth and measurable impact. "MDC Partners is The Place Where Great Talent Lives." The company's Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".

About TheKBuzz
theKbuzz is a strategic word of mouth and social media marketing firm. Founded in 2006 by Carrie and Dave Kerpen, theKbuzz helps businesses of all sizes enter the social space using conversation and interaction with brand fans. theKbuzz works with large brands such as IMAX, Verizon FiOS and 1-800flowers.com as well as a variety of small businesses, non profits and government agencies. For more information visit http://theKbuzz.com or http://facebook.com/theKbuzz

About Converseon
Founded in 2001, Converseon is a multiple-award winning full service social consultancy that helps leading brands "join the conversation" to meet business objectives. Recognitions include the SAMMY Award for "Best Social Agency," a WOMMIE (for Best Word of Mouth Program) and the OMMA Award for Best Use of Virtual Worlds, among many others. Converseon provides the technologies, organizational consulting and "paid" and "earned" engagement solutions to provide brands with a unique end-to-end social solution. Headquartered in New York, Converseon`s team extends to Detroit, San Francisco, UK, Switzerland and Australia. For more information visit http://www.converseon.com

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Nate Hermes
Visit website