Campus Direct Raises More Than $3 Million In Angel Round To Fund Key Marketing Initiatives In Distance Learning
Bethesda, Maryland-based Campus Direct to use seed investment round to fund recruitment and retention programs in online higher education. The Campus Direct management team has a strong track record at the intersection of education and direct marketing, and it will be putting the angel round to work in the $70 billion, growing distance learning sector.
Bethesda, Md (PRWEB) October 22, 2009 -- Campus Direct, Inc., a distance learning marketing firm focused on new initiatives in student recruitment and retention, today announced the company has closed more than $3 million in funding.
Campus Direct will use the funds to develop marketing initiatives associated with online education. First, the company is developing a student recruitment business fueled by an unbiased, proprietary distance learning "decision engine." The decision engine will match prospective students with the program that best meets their personal situations, educational objectives, and professional goals.
Second, the company is developing an online, community-based student retention solution to help colleges and universities increase graduation rates for online educational programs.
The company also has entered a joint venture with Recognition Media, parent company of the Webby Awards, to create t he Discus Awards, a program that honors all-around high school students. To win a Discus Award, a high school student must excel in three of ten select attributes, including community service, academics, environment, arts, faith, and more. Nominations are being accepted at http://www.DiscusAwards.com.
"We are pleased that Campus Direct's investors have expressed their confidence that our seasoned and accomplished team can build a successful business in the $70 billion distance learning sector," said Devin Schain, CEO of Campus Direct.
About Campus Direct, Inc.
Campus Direct is a leading web-enabled marketing firm in the distance learning sector. Campus Direct plans to generate value for distance learning institutions by providing highly qualified prospective students who are well-positioned to succeed and graduate. In addition, Campus Direct will develop an innovative community-based retention service to help schools improve their graduation and completion rates. The company was co-founded by Devin Schain, who has built and sold three previous companies in higher education marketing. The company is based in Bethesda, Maryland, and at http://www.CampusDirect.com.
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