Dragons' Den's Participant to Give Away Dough

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PlaSmart the company that introduced the PlasmaCar is launching the world's first edible modelling clay, Yummy Dough to North America.

Yummy Dough is a truly unique product which is both a great toy and tasty treat. Kids love to play with it and it also provides a great communal family pastime which is rare in a toy these days. We are proud to be bringing such a simple yet fun toy to the North American market.

PlaSmart Inc., one of Canada's fastest growing companies according to on Profit 100 magazine will be providing Yummy Dough samples at the Grocery Innovations Canada Showcase on October 26th & 27th at the Toronto (Ontario) Congress Centre at booth #874.

The big question is whether they are giving away their dough or one of the Dragon's dough from The Dragons' Den as Tim Kimber, owner and president of PlaSmart, will be pitching Yummy Dough on the October 28th episode of Dragons' Den.

Yummy Dough was created in Germany by two children with an appetite for fun inventing the world's first edible modelling clay. Made with vegetable colouring agents, Yummy Dough is essentially a baking mix, which when added with water forms a tasty, smooth dough, similar to sugar cookie dough. Once mixed, users can sculpt unique figures with the colorful dough, and can even eat away at it if they wish. Yummy Dough figures can also be oven-baked into edible cookies, or they can be left out to dry forming decorative ornaments. As a safe and simple product, Yummy Dough is perfect for a fun family activity, and it also enhances creativity and imagination among children!

Tim Kimber, Owner & President of PlaSmart Inc., "Yummy Dough is a truly unique product which is both a great toy and tasty treat. Kids love to play with it and it also provides a great communal family pastime which is rare in a toy these days. We are proud to be bringing such a simple yet fun toy to the North American market."

About PlaSmart Inc.:
PlaSmart Inc. is a Canadian award winning toy company based in Ottawa, Canada. Founded in 2003 PlaSmart Inc. has in seven short years grown rapidly and now has it's unique, smart, simple, fun toy products in 5 continents and over 60 countries. While best known for the award winning PlasmaCar, PlaSmart handles over 150 products.

To contact PlaSmart Inc. directly please call (877) 289-0730
Email: customerservice(at)plasmacar.com

Web:
http://www.plasmarttoys.com
http://www.yummydough.com
http://www.cbc.ca/dragonsden

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Katherine MacLean
PlaSmart Inc.
613-829-4035 ext. 125
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