We're likely to see many more (of these types of campaigns) in the coming months simply because they work and the formula is easy to repeat. Hot giveaway + Twitter + hashtag = trending topic
Cheyenne, WY (PRWEB) October 26, 2009
Since announcing the formalization of its social marketing channel and naming an official director of said channel, Sierra Trading Post is exploding onto the social media scene with a new giveaway: #CarpeDeal or "Seize the Deal."
Sierra Trading Post is asking customers to tweet or post "#CarpeDeal" whenever they find a great deal at SierraTradingPost.com. Tweets/posts are judged on creativity and frequency, and rewarded with free gift cards and product packages. Sierra Trading Post hopes to expand its social presence and reward customers for promoting the company -- all at a fraction of the cost of traditional marketing campaigns.
"#CarpeDeal is about snagging great deals, and passing those deals along to friends through today's fastest-growing social networks. The concept of using a giveaway to promote word of mouth advertising is not new, but putting it into practice on social platforms is," says Naomi Berg, social channel director for Sierra Trading Post. "Participating on Twitter and Facebook has the potential to bring us closer to existing customers, reach new people, and give fans and followers a chance to get free stuff!"
"We're likely to see many more (of these types of campaigns) in the coming months simply because they work and the formula is easy to repeat. Hot giveaway + Twitter + hashtag = trending topic," writes Jennifer Van Grove in Mashable's Top 5 Twitter Trends to Watch.
Many retailers have experienced stagnant growth in traditional marketing channels due to a turbulent economy. Just as it once stretched beyond its catalog roots to enter the e-Commerce arena, Sierra Trading Post will continue to creatively deliver its message of "Great Deals. Great Brands." through the economical platforms of Facebook, Twitter and YouTube, with continued focus on its own active lifestyle blog: Blog.SierraTradingPost.com.
Giveaway winners will be announced through Twitter, Facebook and on http://www.Blog.SierraTradingPost.com.
For more information, please go to: http://www.SierraTradingPost.com/CarpeDeal
Headquartered in Cheyenne, Wyoming, Sierra Trading Post is a multichannel retailer known nationwide for offering Great Deals on Great Brands. Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and passes the savings on to its customers -- selling outdoor gear, shoes, men's clothing, women's clothing, accessories and home furnishings at 35 to 70% savings every day. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four retail stores in Boise, Idaho; Reno, Nevada; Cheyenne and Cody, Wyoming; with customer service call centers located in Cheyenne and Cody.