Miami Herald Seeks Blue Interactive Agency's Advice for Local Business' Online Strategy

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On Monday, The Miami Herald's Business Section featured Blue Interactive Agency in an article under its BizBytes101 feature, about building better links for website Search Engine Optimization (SEO).

On Monday, The Miami Herald's Business Section featured Blue Interactive Agency in an article under its BizBytes101 feature, about building better links for website Search Engine Optimization (SEO). Maria Perilli of Blue Interactive Agency was approached by Miami Herald writer Tasha Cunningham to give advice on promoting online search visibility of http://www.mybreakfastinbed.net, the website of a Miami-based small business.

The purpose of Miami Herald's BizBytes 101 is to help entrepreneurs create a profitable online business, even in the midst of a recession. Small business owners who need help with online presence, marketing or PR strategy turn to BizBytes 101 for advice and direction. For each column, BizBytes 101 picks one lucky small business owner to receive free help from the columnist Tasha Cunningham, and other local experts.

Sara Flexer launched MyBreakfastInBed.net in August 2009, with a mission to provide gourmet breakfast-in-bed deliveries in the same price range as a bouquet of flowers. Teaming up with Miami caterer Karl Zoisl, the two went into business, offering 5 menu choices on their website. At the request of Miami Herald staff, Maria Perilli of Blue Interactive Agency in Fort Lauderdale analyzed the site to offer tips to optimize the site's search ranking on various search engines.

Perilli immediately pointed out the site's need for easy-to-use navigation. "The content on the site also lacked the appropriate keywords to get it ranked with search engines. It needed to be optimized,'' stated Perilli. As a solution, Perilli suggested including words like ``weddings,'' ``birthdays'' and ``anniversaries'' in the website's content. This helps the website show up in appropriate search results when users are searching those terms.

``Many small business owners using their sites to generate additional revenue don't truly understand the importance of optimizing content,'' said Perilli. ``It's tremendously important. Your product or service won't be found by potential customers searching the Web without it.''
By advising Zoisl and Flexer to work on writing targeted content to generate more relevant landings on the site, Perilli is helping the business succeed through its website.

About Blue Interactive Agency
Blue Interactive Agency is an innovative, forward-thinking company that provides businesses the tools they need to succeed in today's internet market. Blue Interactive Agency provides website design based on clean code, search engine optimization for high visibility and effective internet marketing campaigns. The goal of Blue Interactive Agency is to provide a complete internet marketing solution for any business at a competitive price. Blue Interactive Agency is in Ft. Lauderdale, Florida and serves clients in the U.S and Worldwide. Visit our website at http://www.BlueInteractiveAgency.com.

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Daniella Nabuco
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