Social Media--What's the Point
Tempe, Arizona (PRWEB) October 21, 2009
Heather Herr, Social Media Specialist at leading interactive marketing firm Terralever, will show marketers the bigger picture behind social media in a webinar titled "Social Media: What's the Point," Tuesday, Nov. 3 from 10-11 am PST (11 am-noon MST).
Herr will share proven social media strategies and explain why a successful social media campaign shouldn't be measured exclusively in terms of ROI. The webinar will feature real-world examples of social media campaigns launched by consumer and business-to-business brands.
"Social media isn't a broadcast mechanism; it's an engagement mechanism, and a truly powerful one at that," Herr said. "It's about keeping your customers happy."
Herr will discuss how social media is not just a marketing tool but is taking on an increasingly important role in customer service strategy. She will also share insight on:
- How companies should approach social media as a customized and systematic effort where one size does not fit all. Just because an idea worked for someone else doesn't guarantee it will work for you.
- Why there's more to social media than Facebook, Twitter and MySpace.
- What the investment to launch social media for your company really is, and how to do it right.
To register for the free webinar, visit webinars.terralever.com
"Social Media--What's the Point"
Tuesday, Nov. 3
10-11 am PST
About Heather Herr
As Terralever's in-house Social Media Specialist, Heather works with clients daily to launch and leverage their social media presence across several platforms on strategic and tactical levels. Her background in brand experience strategy, trend research and teaching brings a customer-centric focus to each project. Past and current clients include leading companies in hospitality, emerging technology, arts organizations, professional community development and non-profits.
Terralever is an award-winning interactive marketing agency and technology services firm that delivers online marketing solutions for growing mid-size to Fortune 500 companies. Headquartered in Tempe, Arizona, with offices in Tucson and Los Angeles, the growing firm specializes in online marketing strategy, custom Web site design and development, rich internet applications, search engine optimization and email marketing. For more information, visit http://www.terralever.com.
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