Los Angeles, CA (PRWEB) October 22, 2009
Los Angeles' classic, go-to restaurant and bar, Jones Hollywood, is celebrating its 15th year with a day-long anniversary event on Tuesday, November 3, from 12:00 PM to closing. The November 3 event, which serves as a "thank you" to its devoted clientele, will feature $5.00 Herradura, Finlandia, or Jack Daniel's cocktails; selected beers for $2.00; and 15 menu items for $5.00 each, including some of Jones' most popular entrées.
In 1994, when Jones Hollywood's owner, Sean MacPherson, set out to open the venue, he envisioned a spot that would repeatedly lure guests by creating a sense of addiction or craving - or "jonesing", as it were. MacPherson, the über-hip, always successful hotelier/restaurateur, saw in Jones' future, a decadent irreverence with a heavy nod to Los Angeles' music and nightlife scene.
MacPherson strives to instill a sense of history in his venues, keeping with the theme of "what's old is new", creating a sort of classic timelessness. To further that message, MacPherson decorated Jones' walls with photos that were taken at the infamous Sunset Strip nightclub, "Rodney Bingenheimer's English Disco", which closed its doors in 1975.
To this day, Jones continues to embrace a rock 'n' roll aesthetic - the jukebox only plays music of the rock genre, and every once in a while, a local band gets its break by being played on that jukebox, often while the band's members wait tables, bartend or host. Case in point: Jones is where the members of the rapidly-rising band Nico Vega got their start.
Jones also has a history of housing some of Hollywood's top mixologists, and as a reminder of that facet of Jones' appeal, the venue's original general manager, Keith McCarthy, will have a cameo during the November 3 anniversary event, as guest-bartender from 9:00 PM to closing. McCarthy did a six-year stint at Jones, before moving on to helm other Los Angeles hotspots like Falcon Hollywood and Anisette.
Continuing the Jones tradition of innovative and trail-blazing mixology, current bar manager, Eric ("ET") Tecosky, has spent the past ten years perfecting his bartending art at Jones; he's been covered in such outlets as the Los Angeles Times and LA Weekly, and sits on the board of the Los Angeles chapter of the Sporting Life, an ever-growing, nationwide bartenders' club. Tecosky is also owner of his own company, Dirty Sue, which makes the sought-after and widely-used "Dirty Sue Dirty Martini Mix".
But more than just a bar, Jones Hollywood is also a restaurant, and a good one, at that - last year, MacPherson had Chef John DeLucie, of New York's Waverly Inn, refine Jones' already popular menu of wood-fired pizzas, pastas, meat and fish entrées, salads, and their famous hot apple pie served on a sizzling plate.
The crowds that pack into Jones on any given night, or during the venue's lunch hours, are a testament to Jones' continuing run of popularity. The neighborhood joint that draws its clients mainly via word-of-mouth, also sees its fair share of travelers, from all over the world, and Jones' dimly-lit interior - the perfect atmosphere for anonymity - regularly plays host to celebrities of every ilk.
"Sean created Jones 15 years ago, and it quickly built up a loyal clientele - many of whom still stop in, on a regular basis. The November 3rd event is our way of saying thanks to all of those people for their years of support…without them, we wouldn't still be going strong" says Kirk Wilson, Jones Hollywood's current general manager.
To expand upon Jones' note of "thanks", if the restaurant/bar reaches capacity at any point during the November 3 event, guests will be provided with a rain check for a visit on a future date, and the venue will honor the anniversary specials for those guests.
Jones Hollywood is located at 7205 Santa Monica Boulevard (at Formosa Avenue), West Hollywood, CA 90046. Valet parking is available. Jones Hollywood is open for lunch and dinner, serving food until 1:30 AM, Monday through Friday; dinner only, serving food until 1:30 AM, Saturday and Sunday. Delivery available for lunch and dinner. For more information or to reserve a table for the November 3 event, please call 323.850.1726.