Edinburgh Hotel Reports Successful Summer

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Independent Edinburgh hotel reports good results during the Summer in spite of the recession. Occupancy rates and bookings were up on the previous year's results.

The independently owned Best Western Bruntsfield Hotel in Edinburgh is celebrating some excellent results from a successful summer this year. The Edinburgh town house hotel has bucked the trend and not suffered as a result of the recession. Room occupancy is up 2% at the Bruntsfield Hotel to 87% for the year to date and the hotel reports an increase in wedding business. Leisure business in the Edinburgh hotel was also reported as well up on 2008.

Another hotel just outside of Edinburgh under the same ownership has also shown an increase in summer bookings. The Best Western Keavil House Hotel in Fife has reported increased revenue of 4% with wedding bookings and leisure bookings both on the rise. Although the Keavil House Hotel lost some business to group operators pulling out due to finding last minute hotel accommodation in Edinburgh, it did however benefit from those who chose Fife over Edinburgh because room rates are slightly cheaper, motorway and rail access is excellent, and parking is easier.

Managing Director, Russell Imrie, who is also President of the hotel marketing consortium, Best Western Hotels (GB), attributes the success of these hotels to the quality and individualism of the independent hotels and the worldwide marketing support of the Best Western brand.

He said, "The Bruntsfield Hotel in Edinburgh is a quality mid-market establishment which operates at a high standard, is welcoming and, being independent, gives guests a 'real' experience, something a bit unique. The hotel has character and style, and at the same time, offers value for money. It's a winning formula which has come into its own in this difficult trading environment. The recession has done nothing to dampen customers demand for quality: they want a product they can trust when they are thinking carefully how to spend their money."

"In addition, we have maximised the potential of the Web to attract business and maintain relationships with our customers. We have had to be more creative with our promotions and communicate well with our local customer base. The popularity of Bisque - our restaurant in Edinburgh at the Bruntsfield Hotel, is testament to our success in appealing to local clientele who become even more important in a recession."

Mr Imrie also noted that Scotland had been attractive to European guests due to the pound exchange rate to the Euro and in addition the trend for 'staycations' had played its part in increasing British leisure customers.

Editors Notes:
For further information please contact Lisa Stewart on 07764 961930.


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