Rick Perry's Gubernatorial Re-Election Campaign Partners With BizGreet to Personalize Video Messages to Supporters

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Rick Perry's 2010 re-election campaign for Texas Governor is partnering with Austin-based company BizGreet to create personalized video messages. BizGreet's patent-pending application will be used in web-deliverable videos to supporters who sign up to receive info from Team Perry. The videos from Gov. Perry include introductory videos greeting supporters by their first names - one of the ways that BizGreet can personalize video -- and can be tracked for views and forwards via the application.

We're very pleased with how BizGreet has allowed us to reach out to Texans

As Governor of Texas, Rick Perry answers to nearly 25 million constituents. Certainly, it's hard to know that many people on a first-name basis, but with the help of Austin-based company BizGreet, his 2010 re-election campaign will allow him to reach out to his supporters in just that way.

The Perry campaign will use BizGreet's patent-pending application in web-deliverable videos to supporters who sign up to receive info from Team Perry. The videos from Gov. Perry include introductory videos greeting supporters by their first names - one of the ways that BizGreet can personalize videos.

"People are more responsive to hearing messages when the people they're listening to call them by name," said Mat Harris, CEO of BizGreet. "Direct-mail campaigns use what is now pretty commonplace technology to address recipients by their names - though at its inception, of course, it was considered groundbreaking. BizGreet has developed the ability to bring this level of personalization to web-deliverable video, for those companies and organizations that want to make personal connections with people."

BizGreet's technology encompasses more than just video delivery - it also allows for tracking how many times the videos are watched and forwarded, for customizable calls to action (directing the viewer to a point-of-sale or donation form, for example), and for generating reports detailing who viewed and who followed through on calls to action.

Though BizGreet has a growing number of clients - including the Round Rock Express, which uses BizGreet in its communications with season ticket holders - the Perry campaign is BizGreet's first political client. However, due to its obvious applications for 21st Century political campaigns, Harris expects this will be the first of many.

"This last Presidential election showed the importance of the Internet and of social media, in that it allows individuals to feel more connected to a campaign," Harris said. "BizGreet is a way for candidates to directly reach out via video and literally address supporters by name. It's one thing to see your name on an e-mail; it's another thing entirely to have the candidate you support looking at you and saying your name."

"We're very pleased with how BizGreet has allowed us to reach out to Texans," said Rob Johnson, campaign manager for Rick Perry. "While Gov. Perry wants to use all available technologies and channels to connect with Texans, it's important that he do so in a personable, friendly way. BizGreet allows him just that kind of approach, and we look forward to using it throughout his re-election campaign."

For more information on BizGreet, including online demos of how the personalized greetings work, please visit bizgreet.com.

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Phil West
BizGreet
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