Mission Viejo, CA (PRWEB) October 23, 2009
360 Business Consulting, an Orange County-based sales, marketing and public relations consulting firm, has created a custom integrated business, technology and marketing plan for Hamilton Group Meeting Planners, one of the world's premier international meeting planning companies.
"We knew that changes were necessary," said Mary Russell, president of HGMP. "We had developed new proprietary technologies, such as a new online registration system, and it was important to let potential customers know how we could improve the quality and efficiency of their meetings."
By revising the HGMP website in content as well as SEO optimization, 360 has helped the company jump to #1 in Web searches for some of their key terms.
"A Web search for terms of interest to meeting planners can bring as many as 50 million page results, but we are now one of the first companies that potential clients see when they search for our services," Russell said. "Since 360 improved our website, traffic has jumped nearly 60%."
"There's no more inexpensive but effective way to substantially upgrade a company's image than through a powerful, well-written message," said Ron Zayas, president of 360 Business Consulting. "We knew HGMP already had an outstanding reputation in the meeting planning industry. Our job was to make sure their website and marketing effort was updated and expanded to include all of the outstanding services they provide."
The HGMP site revision was part of a larger marketing program that included expanding the company's technological capabilities, and providing additional marketing pieces to reach customers outside the Internet.
"While we have saved our clients millions of dollars on hotel and travel contracts, that does not mean we had a huge budget to devote to marketing," Russell said. "In an economy where less companies are holding meetings out of state or internationally, the question was not if we could afford to boost our profile, but if we could afford not to. Thanks to 360, the number of inquiries emerging from our website has increased, and our new marketing and sales approach has already helped us to close one new major client."
About 360 Business Consulting
360 Business Consulting aims to increase sales and profits for small and midsized companies by guaranteeing results and offering innovative pricing to fit a range of budgets and business resources. The firm specializes in identifying client prospects to help companies grow their business, designs custom marketing programs to achieve sales goals and offers a variety of technology and Web-based solutions. For more information, visit http://www.360businessconsulting.com.
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