Sponsoring ThinkLA.org's Ad Jam was the perfect solution. We knew if they were compelled to pull out their mobile device and play the 'hidden image' game, they would understand how to integrate this type of mobile game promotion into future campaigns.
Los Angeles CA (PRWEB) October 24, 2009
Los Angeles' Ad Agencies, Brands and Media Partners attended ThinkLA.org's hugely successful ADJAM and opted- in to experience a unique mobile game where they played to win some amazing sponsored prizes. "We wanted to show agencies and brands our newest promotional gimmick, 'mobile hidden image technology', while giving them the consumer experience," said Heather Blair, National Sales Director of SNAPeMobile. "Sponsoring ThinkLA.org's Ad Jam was the perfect solution. We knew if they were compelled to pull out their mobile device and play the 'hidden image' game, they would understand how to integrate this type of mobile game promotion into future campaigns."
The ThinkLA attendees were told to text the key word SNAP to the short code 75309, and were sent a link that contained a game piece. The game piece had a message "hidden" inside, but told the mobile device user how they could decode it…(very inspector gadget-like). "Normally decoders are placed at retail locations (which drives consumer traffic) and encourages a consumer to interact with the retail outlet or a sales person to see what his game piece says. In the case of this event we handed out hand held decoders. They were visibly excited when they received the game piece on their mobile devices, they couldn't wait to have the game piece decoded," said Don Fiechter, President of SNAPeMobile.
This "Play to Win" promotion demonstrated the consumer experience to attendees, ultimately showing how the element of surprise (hidden image game piece) combined with the compelling prizes (TV, Wine, IPhone and a chance to win a car) influenced the audience and elicited an immediate response. There were about 1000 ADJAM attendees and over 900 plays, to win the prizes.
Consumers (even top level agency executives) get excited at the chance to win large prizes. Nick Bishop of DDB and Zach Rosenberg EVP of Horizon Media were both overheard expressing their desire to win the TESLA car, co- sponsored by SCA Promotions. "Companies don't realize how inexpensive it is to offer an insured BIG PRIZE. It's the big prize that cuts through the clutter and gets their attention. That's why we have been around for 23 years and are the leaders of our industry," said Tony Ebert of SCA."
"Integrating games into mobile promotions is a marketer's newest engagement tool compelling consumers to take action," said SNAPeMOBILE's President, Don Fiechter. "We chose to use this MPG hidden image technology because we thought it was unique and would be the perfect solution for driving consumers to event and retail locations. This event proved we are on to something!
Mobile Marketing has a new tool for engagement and mobile game promotions prove to be a valuable partner. For additional information on the news that is the subject of this release (or for a sample, copy or demo), contact Heather Blair, National Sales Director, or visit http://www.SNAPeMOBILE.com and take a text-drive.
About SNAPeMOBILE: SNAPeMOBILE, a division of SNAPeMEDIA, is a mobile game and promotions provider specializing in delivering programs that enhance and promote customer engagement, interaction and brand awareness. By providing mobile games and promotions, brand marketers can leverage a tool and harness the power to drive traffic to websites, events, store locations, trade show exhibits and a wide variety of venues. Don Fiechter serves as President and oversees operations and product development.
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