SEO Program Boosts Auto Supply Sales

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A web site business that sells supplies to auto dealerships more than quadrupled its monthly sales just four months after starting an organic Search Engine Optimization project.

Even in these tough economic times, the organic SEO program helped this business find customers who were actively looking to buy their type of products.

A web site business that sells supplies to auto dealerships more than quadrupled its monthly sales just four months after starting an organic Search Engine Optimization project.

AutoShop Express, a three-year-old auto supply business, contacted Pilot Fish, an Akron, Ohio, organic SEO and web design firm in June for help with its e-commerce web site.

"I had been doing Google Adwords and e-mail marketing, but it was pretty expensive," said AutoShop Express Owner Christine Brown. "I wanted to get my site on the first page of Google, but I didn't have $10,000 to spend. Pilot Fish was able to put together a program that fit my budget and produced results."

Pilot Fish recommended three steps to improve the performance of the AutoShop Express web site:

1. Keyword Research - Although Ms. Brown knew the primary keyword she wanted to target, Pilot Fish research helped determine what other keywords would provide the best return for the promotion effort and the type of content and effort that would be necessary to adequately cover those keywords.

2. On-Page Optimization - Pilot Fish worked on the site's content and coding to improve its positioning for the keywords selected. The organic SEO firm also made recommendations on the site's organization and how to add other high-profile pages at a later date.

3. Link Building - Pilot Fish enrolled AutoShop Express in its Sustained Success link building program, which works to add new inbound links each month for continued improvement of the site's search engine ranking and maintenance of the site's positioning.

Prior to implementing the organic SEO program, the AutoShop Express site was appearing on Page 2 of Google results for two of its keywords. A few months after the program, the site was performing on Page 1 for four keyword terms and on Page 2 for several more.    

The site is expected to continue its climb up the Google rankings as its link building efforts continue.

"I couldn't be happier with the program and the people at Pilot Fish. I trusted them with my web site and they did everything they said they would do," Ms. Brown said.

The dramatic turnaround in AutoShop Express' sales demonstrates the real value of search engine optimization, said Pilot Fish President Angela Charles. "Even in these tough economic times, the organic SEO program helped this business find customers who were actively looking to buy their type of products."

Pilot Fish serves primarily business-to-business clients throughout the United States with its organic SEO, web design and Internet marketing and consulting services.

For more information about organic SEO, visit http://www.pilotfishseo.com or call 877-799-9994 ext. 2104.

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Angela Charles
Pilot Fish
330-666-5164 ext. 2102
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