Soya Marketing Launches Social Media Initiative for BC Medical Association

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Soya Marketing Launches Social Media Initiative (Facebook) for BC Medical Association

The BC Medical Association, which represents BC's doctors, recently selected Soya Marketing to develop a social media strategy. The goal of the strategy is to bring awareness to a hot-button issue in BC: the need for greater funding for addiction treatment.

Geraldine Vance is director of communications and public affairs for the association. She said, "The social media bandwagon is full of consultants and interested clients. Finding the people with real expertise and not just a passing knowledge or ability to use the buzz words is the challenge. We found the real goods when we decided to work with Soya."

Soya Marketing takes a storytelling approach to social media. The agency's founders, Deborah Collins and Jacqueline Voci ,each draw on their backgrounds working at some of Vancouver's best-known agencies (like J. Walter Thompson and National PR) and some Vancouver-based brands (like Intrawest and Pivotal.)

Geraldine says, "Deborah and Jacqueline have a real understanding of this new world and how it can be used for PR purposes. They are solid PR practitioners of who do their homework."

The BCMA is inviting people across BC to participate in a discussion on Facebook on the topic: 'Is addiction a disease or a human failure?' Let your voice be heard on this crucial issue.

About Soya Marketing
Soya Marketing is a new kind of PR agency, specializing in Web PR and social media marketing. We exist because in today's world your brand lives on Google. We can help you boost your brand on Google and establish a presence on Facebook, YouTube and across the social mediasphere. In essence, we spread your story across the Web. Visit us at to learn more.

Contact Information:
Jacqueline Voci and Deborah Collins
Soya Marketing


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Debbie Collins
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