Washington, DC (PRWEB) October 24, 2009
Nancy E. Wigal, the owner of the Search Engine Academy, Washington, DC, is a panelist in the discussion on "Online Marketing and Social Networking" at the GLBT Economic Summit, Saturday, October 24, at the Madison Loewes Hotel. Washington Blade Publisher Lynne Brown is the moderator.
Depending upon the products and services offered, some online marketing and social networking efforts may not be appropriate. SEO processes and techniques helps the business owner target the most appropriate venues because it can discover and analyze searcher behavior which leads to highly targeted keyword phrases for marketing materials and campaigns. The key is look for trends in searches to find the most relevant keyword terms.
Ms. Wigal will also talk about using social networking tools like blogs to establish relationships. Blogs are easy platforms for SEO because they are updated constantly and if the blogger knows the keyword terms that are popular, he/she can insert them into the different blog elements that will cause the search engines to find the posts quickly.
The Search Engine Academy was created by SEO experts Robin Nobles and John Alexander. Washington, DC, is the newest Search Engine Academy location. Other academies are in New York, North Carolina, Florida, Arizona, California and Oregon. There are foreign Search Engine Academies in Canada and Singapore.
Nancy E. Wigal owns and operates the Search Engine Academy, Washington DC. The Academy offers SEO certification workshops and national Continuing Education Units (CEU) through the University of Southern Mississippi for business owners, entrepreneurs, bloggers, SEO specialists and consultants in the Washington DC metropolitan area.