Beehive Media's Centerbrook.com Selected as a 2009 MITX Interactive Awards Finalist

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Beehive Media today announced that centerbrook.com, its website for Centerbrook Architects and Planners has been selected as a finalist in the Professional Services category for the 14th Annual MITX Interactive Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.

Beehive Media today announced that centerbrook.com, its website for Centerbrook Architects and Planners has been selected as a finalist in the Professional Services category for the 14th Annual MITX Interactive Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.

Begun in 1996, the MITX Awards has grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England.

"The MITX Awards celebrates the union of the big idea and innovation. Every year the synergy between creative ideas and technology becomes more transparent. Our finalists are some of the world's most forward thinking marketing and creative experts who help national and local brands connect with their audiences through the use of technology" said Kiki Mills, president of MITX. "MITX is proud to be the foundation for our region's vibrant digital community, and to recognize and keep our creative minds, marketing strategists, technology developers and consumers at the forefront of evolution."

Centerbrook Architects and Planners, a national architectural design firm serving mainly institutional clients, came to Beehive for help in executing its vision for a new website.

The site is used as a validation tool for prospective clients who have been referred to Centerbrook and need to quickly evaluate them before initial outreach and/or to support their case during the proposal process. It helps keep Centerbrook in the running for projects by showcasing their work, giving a sense of Centerbrook's personality and culture, and helping to establish a sense of trust in the firm.

To accomplish this, Beehive worked with Centerbrook's in-house designer to create the new site. The site maintains a consistent layout throughout site to orient users, organizes search by content category, and uses Ajax extensively in menu systems to provide access to large amounts of information cleanly and quickly.

The site and a Content Management System are based on Zend Framework and Doctrine ORM and allow Centerbrook staff to easily manage site content. This open source technology streamlined production and allowed ultimate flexibility in creating a highly customized back-end and front-end experience.

The site's clean design and spectacular photographs quickly communicate the firm's deep experience, exceptional industry expertise, and its particular approach to projects. It will serve as an effective platform for the firm's marketing needs in the coming years.

Michel Pariseau of Centerbrook commented, "As architects we have very intimate relationships with our clients most of which are institutional. We must understand and appreciate their concerns and their agenda - always putting their interests above and beyond our own. Beehive managed to mimic our philosophy and culture and work with us (a multi-headed partnership) seamlessly - and the success of our website, its cleanness and simplicity reflect that seamless relationship fostered by Beehive. "

Beehive Media LLC will be recognized with the other finalists in the category of Professional Services at a gala awards ceremony traditionally attended by over 1,100 of the region's top interactive marketing and technology professionals. Winners will be announced at the ceremony in the Boston Marriott Copley Place on Tuesday, November 17th. Tickets can be purchased at http://www.mitxawards.org/interactive.

The 2009 MITX Awards are sponsored by: PricewaterhouseCoopers, DLA Piper, Google, Microsoft New England Research & Development Center, Sitecore, Blue Sky Factory, Fidelity, Reebok, Technology Review and The Jordan, Edmiston Group, Inc. Creative sponsors include: Atom Group, iBeam, massAV and Viewpoint Creative.

About Beehive Media LLC:
Since 1994, Beehive Media has developed creative and technical solutions to further the mission and strategic goals of a wide variety of organizations. Our specialty is making communications clear, easy to use and accessible to a broad spectrum of audiences worldwide. The company has an evolving focus on knowledge and innovation. For more information, please go to http://www.beehivemedia.com.

About MITX:
Established in 1996 The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business & marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 70 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, MA. For more information please go to http://www.mitx.org.

Contact:    
Dustin Leer        
617-871-2155 x205    
dustin (at) mitx.org        

Bill Shander
Beehive Media LLC
617-500-4580 x104
bill.shander (at) beehivemedia.com

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Bill Shander
Beehive Media LLC
617-500-4580 ext. 104
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