Family Dollar Selects APT's Market Basket Analyzer

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Family Dollar, one of the nation's fastest growing discount retail chains, has chosen to license Applied Predictive Technologies' Market Basket Analyzer to drive precise measurement and optimization of the company's marketing and merchandising initiatives.

APT is pleased to continue our partnership with Family Dollar, a company with an outstanding record of innovation and success

Applied Predictive Technologies (APT) announced today that Family Dollar, one of the nation's fastest growing discount retail chains, has chosen to license APT's Market Basket Analyzer.

Family Dollar has had several years experience in applying APT's Test & Learn platform software to optimize a number of strategic initiatives, from labor operations and capital investment to marketing and merchandising. Family Dollar chose APT in large part because of the breadth of the issues that can be optimized using the Test & Learn Solution.

This month, Family Dollar expands its Test & Learn capability with the licensing of Market Basket Analyzer, a fast, flexible tool for capturing and analyzing vast quantities of intricate transaction log data.

"Family Dollar continuously strives to stay relevant to its customers," said Dorlisa Flur, Executive Vice President and Chief Merchandising Officer at Family Dollar. "To that end, Family Dollar is expanding its analytic capability by integrating APT Market Basket Analyzer into its decision-making process. The integration of APT Market Basket Analyzer with Family Dollar's existing Test & Learn capability will allow more precise measurement and optimization of marketing and merchandising initiatives, helping Family Dollar to be a compelling place to shop for its customers."

"APT is pleased to continue our partnership with Family Dollar, a company with an outstanding record of innovation and success," said Anthony Bruce, CEO of APT. "We are proud to offer sophisticated solutions to keep pace with Family Dollar's rapid growth."

About Family Dollar
Operating small store locations, Family Dollar is one of the fastest growing discount retail chains in the United States. Family Dollar offers a core assortment of name-brand and quality consumable merchandise supplemented by fashion and seasonal merchandise at everyday low prices.

Beginning with one store in 1959 in Charlotte, North Carolina, the Company currently operates more than 6,600 stores in 44 states. Family Dollar Stores, Inc., a Fortune 500 company, is based in Matthews, North Carolina, just outside of Charlotte and is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO.

About Applied Predictive Technologies
Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's Test & Learn software, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C.

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