From Arbita Research: Recruitment Marketing Isn’t Meeting Shifting Candidate Behavior

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Download the White Paper, “6 Must-Fund Recruitment Marketing Initiatives for 2010”

Not a, ‘I have a bad feeling about this' kind of shift, but more of a ‘times have changed and there is a huge opportunity here' kind of shift.

Candidate behavior has shifted over the past several months and the recruitment community has failed to keep pace, based on new research from the respected Recruitment Genome Project. But recruiters can stay ahead of the curve by implementing six forward-thinking recruitment marketing initiatives in 2010, according to Arbita, a leading provider of recruitment marketing technology, media planning and consulting services and creator of the Recruitment Genome Project,

To learn how candidate behavior and recruitment marketing has changed this year – and the crucial initiatives needed in response for 2010 – Arbita invites you to download its white paper, "6 Must-Fund Recruitment Marketing Initiatives for 2010."

"Our research indicates that the protracted recession has created a genuine shift in recruitment marketing strategy," the new white paper says. "Not a, ‘I have a bad feeling about this' kind of shift, but more of a ‘times have changed and there is a huge opportunity here' kind of shift."

Despite these shifts, "it is clear that more than half of the overall recruitment community is not well positioned to navigate the shift in candidate behavior," the new white paper says.

Based on a comparison of data from two major Recruitment Genome Project surveys (one in the first quarter of 2009 and the other in the third quarter), along with other primary and secondary research, Arbita recommends these essential recruitment marketing initiatives in 2010:

1.    Employment Brand Execution
2.    Training for Internet Sourcing
3.    Internet Marketing (SEO and SEM)
4.    Career Web Site Optimization
5.    Job Board Advertising Optimization
6.    Social Networking
To learn more about the changing landscape of candidate behavior and recruitment marketing and details of the must-do actions Arbita suggests in response, download our paper "6 Must-Fund Recruitment Marketing Initiatives for 2010."

For more information about Arbita, visit http://www.arbita.net.

About Arbita
Since 1993, Arbita has been connecting leading employers with the best talent on the Internet, all over the world. Our recruitment marketing technology, media planning and consulting services have been developed with the belief that every client deserves a partner with their best interests at heart. Arbita is based in Minneapolis, MN and on the Web at http://www.arbita.net

Media Contact:
George LaRocque
Executive Vice President Sales and Marketing
glarocque (at) arbita.net
(612) 278-0048

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company
listed above.

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Julia Nagel
Arbita
612-278-0000
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