Neighborhood America Proves Impact of Moderated Discussions Using Twitter

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Neighborhood America, an enterprise social media and mobile marketing solutions provider, educates a growing audience eager to learn how to effectively leverage social media tools for business through weekly, moderated discussions on Twitter at http://hashtagsocialmedia.com. Past moderators include notable social media influencers Jason Falls, Brian Solis, Todd Defren, Chris Brogran, and Rachel Happe.

Neighborhood America, an enterprise social media and mobile marketing solutions provider, educates a growing audience eager to learn how to effectively leverage social media tools for business through weekly, moderated discussions on Twitter. The purpose is twofold: to help companies understand how social media creates business value and tangible results; and to advance the industry's conventional thinking of what's possible.

Started by Marc Meyer and Jason Breed in Spring 2009, http://hashtagsocialmedia.com has experienced a steady growth in attendance and participation highlighted by an impressive lineup of influential moderators, resulting in a booked schedule for moderators through March 2010.

"There's no webinar, no sign up and no fee," says Jason Falls, Principal, Social Media Explorer. "Hashtag Social Media is probably one of the more useful resources in the social media marketing world because it offers an opportunity for people to learn from respected authorities while they interact on Twitter."

Further attesting to the value of Hashtag Social Media are the moderators that have stepped up to lead the discussions, such notable social media influencers as: Jason Falls, Brian Solis, Todd Defren, Chris Brogan, Rachel Happe, and this Tuesday, October 27th features Scott Monty of Ford Motor Company.

The moderator guides the discussion, responds to participants in real-time, and ensures they stay on topic. Participants respond using their Twitter accounts during the live, one-hour chat and tag their tweets with #socialmedia. The tweets are then pulled into http://hashtagsocialmedia.com where participants can better track the discussion, capture constructive feedback from others, and most importantly, learn from this repository of knowledge. All the tweets and past discussions are archived and easily searchable.

"We did a survey on hashtag chats for the Quick'n'Dirty Podcast and Hashtag Social Media was by far the most popular, and also... deemed among the most valuable and easiest to join," says Jennifer Leggio, who hosts the Quick'n'Dirty Podcast and blogs on Social Business at ZDNet. "It's a great, informative and well-managed weekly resource."

The discussions take place every Tuesday at 12 pm EST. Check out the insights shared in previous events and preview upcoming topics at http://hashtagsocialmedia.com.

About Neighborhood America
Neighborhood America is an award-winning provider of enterprise social media and mobile marketing solutions for businesses and government agencies. Neighborhood America's SaaS offerings and strategic consulting services help customers build brand loyalty and stronger constituent relationships, create channels for direct feedback, and improve financial performance. With more than a decade of experience, Neighborhood America generates total network value for many of the world's largest brands, including adidas, Crispin Porter + Bogusky, Kodak Gallery and Microsoft. Awards include the 2009 and 2008 SIIA CODiE Award for "Best Social Networking Solution" and the global Mobile Marketing Award for "Best Use of Marketing, Cross-Media integration." Visit http://www.neighborhoodamerica.com.

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Kathy Saenz
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