Brand New Renovations Attract Discriminating Adults and Seniors to Heather Lodge

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Over the past few years, Heather Lodge, a traditional Haliburton resort, has undergone extensive renovations. Just recently, the lodge officially completed its transformation and operators are proud to announce that as a result, they have found success in attracting their desired niche clientele - discriminating adults and seniors.

Majestically overlooking scenic Twelve Mile Lake, Heather Lodge (http://www.heatherlodge.com), a traditional Ontario lakefront inn, has been a Haliburton landmark for more than 75 years. Originally known as Ellen Cliff Lodge when it first opened its doors in 1942, the lodge quickly became a popular spot for families looking for an escape from the city and a vacation by the lake in the magnificent wilderness of the Haliburton Highlands. Since 2004, Heather Lodge's present owner, and lodge operators Arend and Conny Meiling, have implemented massive renovations, transforming the lodge from ordinary to extraordinary, while retaining all of its original charm. Many of the changes and upgrades made to the lodge were done to appeal to a more discerning adult vacation market, specifically romantic couples, mature adults and seniors. The Meilings are pleased to announce that this strategy has paid off. Since the official completion of the lodge's transformation, they have already noticed a shift in their clientele from families to primarily mature adults and seniors, an extremely lucrative market in our modern day society.

The 1940's, 50's and 60's were the glory days of the traditional Ontario lodge vacation, when a holiday in Ontario meant a holiday at an American Plan lodge or Modified American Plan resort by the lake. At the time, there were literally thousands of family friendly lodges, cottage resorts and lakeside inns that dotted Ontario's cottage country landscape. At that time, families tended to be bigger and overseas travel was just for the wealthy. Today, in large part due to a huge shift in demographics, family lodge vacations are no longer as popular, and not surprisingly, few resorts marketing exclusively to families. With Canada's population of baby boomers and seniors at an all time high, mature adults, with both time and disposable income, have become a target market for Ontario resorts.

The adult vacation market is on the rise, and realizing this trend, Heather Lodge has reinvented itself into an adults-only resort. Inside, the lodge has been transformed to reflect the best combination of a traditional Canadian Lodge décor with the finest in modern amenities. Every guest suite is well-appointed and tastefully decorated with fine imported designer furnishings. Outside, beautiful gardens, expansive docks, decks and walkways offer quiet areas for guests to linger. A popular Ontario resort destination for couples looking to escape the city and honeymooners looking for a romantic getaway, Heather Lodge accepts neither children nor pets. They have succeeded in providing a private and truly comfortable retreat for both their youthful adult and senior guests.

"We renovated with an adult cliental in mind. Our goal was to turn Heather Lodge into an upscale adults resort for romantic couples getaways, mature adult vacations and seniors tours, so that our adult guests may enjoy Haliburton's natural beauty in peace and comfort. We offer a level of sophistication that vacationing adults want from their resort getaway. Our guest rooms are now the most luxurious in the Haliburton Highlands," states Heather Lodge's Arend Meiling. "We are very pleased that our strategy paid off - the adult, seniors market is an important market to attract. Since we completed our reservations, our bookings have reflected that we are more than simply keeping up with these trends."

About Heather Lodge:
Located in Ontario's scenic Haliburton Highlands, Heather Lodge is a charming adult orientated lakeside inn, combining old world charm with modern upscale amenities. This extensively upgraded Haliburton resort offers luxurious lakeside studio accommodations, honeymoon suites and fine dining in a private wilderness setting. To book your Ontario resort vacation, romantic couples getaway, or specials package, visit http://www.heatherlodge.com or call 1-800-362-6676

Contact Information:
Heather Lodge
144483 Hwy #35
RR #2
Minden Ontario
K0M 2K0
Toll free: 1-800 362-6676
Local: 705-489-3257
http://www.heatherlodge.com

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