San Luis Obispo, CA (PRWEB) October 27, 2009
LEVEL Studios (http://level-studios.com), an independent digital agency, hosted 50 clients and partners for their 4th annual client summit, Interplay (http://interplay2009.com/). The exclusive 2-day event connected attendees with industry experts on relevant and thought provoking topics, provided extensive networking opportunities and gave clients opportunities to spend time with their agency team.
Taking place on the Central Coast of California, this year's Interplay focused on the three essential components that drive brand success: the creation, execution and distribution of innovative ideas across a balance of digital mediums. Session highlights included Kyte CEO Daniel Graf's engaging presentation on the future of online and mobile video and Allan Karl, founder of WorldRider Productions, sharing his unique viewpoint on using social media while traveling 62,000 miles through 35 countries alone on his motorcycle.
Other agenda highlights included:
- LEVEL President | CEO Tom Adamski discussing the importance of brand and culture as foundations for the client/agency relationship.
- LEVEL Creative Director Lisa Lopuck breaking down the thought process behind campaign creative.
- VP of Marketing for Monster Energy Sam Pontrelli and LEVEL VP | Executive Creative Director Alexander Mahernia using the recently launched Monster Energy site to showcase how organized chaos can lead to a user-centric design approach.
- LEVEL Marketing Strategy Director, Doug Klein, introducing the LEVEL Business Intelligence group's "four I's" methodology and the recently created members-only wiki containing research and insights from the team.
The summit also allowed ample time to network, with a dinner at Dolphin Bay's Lido Restaurant and a luncheon and wine tasting event at Baileyana Winery.
"Interplay is ultimately a chance to connect: connecting brands, connecting ideas, connecting people. Each year we work to find new ways to provide value at this event that is growing yet remains intimate, this year focusing our sessions on innovative, tangible business ideas," stated Tom Adamski, President | CEO of LEVEL. "My hope is that the two days we spent alongside clients and partners not only provided useful knowledge, but also conveyed the value we place on each of those relationships."
About LEVEL Studios
LEVEL Studios is an independent digital agency that amplifies global brands by innovating across desktop, web and mobile environments. Founded in 1995, the agency now operates three California studios specializing in user experience, digital media and application development.