Flurry Detects Tidal Wave of Android Developer Activity

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iPhone gets a legitimate challenger in Android as Verizon, Sprint and T-Mobile launch formidable handsets by Motorola, Sumsung, HTC and Dell. Flurry Analytics, on two of three Android handsets, has a strong read on applications headed to market as developers add its analytics service prior to launching. Compared to September, Flurry is measuring a nearly 100% increase in Android developer activity.

Flurry market data shows that Android continues to gain interest from application developers, and that iPhone is no longer the only game in town

Flurry, Inc., the leading provider of in-application analytics for mobile devices, today reported an unprecedented 94% increase in application project starts within its system by Android developers between September and October projected totals. Beyond its android-focused partnerships with T-Mobile and Motorola, Flurry attributes increased Android developer focus in its system to the upcoming November launch of Droid by Verizon Wireless.

"Flurry market data shows that Android continues to gain interest from application developers, and that iPhone is no longer the only game in town," said Simon Khalaf, Flurry president and chief officer. "Developers who used to develop only for iPhone are now adding Android applications to their line up in record numbers."

Flurry Analytics collects data from over two thirds of all Android-powered devices. Since launching Android support in January 2009, over 500 developers have embedded Flurry Analytics across more than 1,500 applications, tracking over a combined 100 million end user sessions to date. Of the estimated 3 million Android handsets deployed, over 2.1 million include applications integrated with Flurry Analytics.

Significant mobile industry investment in Google Android is expected over the next several years. According to research released earlier this month by Kevin Dulaney, Gartner Research, OEM's such as Samsung, Motorola, HTC, Dell and others are forecasted to ship more than 75 million handsets in 2012, overtaking iPhone. Additionally, operators including Verizon, T-Mobile and Sprint have announced that they will carry Android handsets.

To learn more about adding Flurry Analytics to Android applications, please visit http://www.flurry.com.

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Peter Farago
Flurry
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