Jowell Y Randy Concert To Stream On Mobile Devices and Computers Worldwide

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U2 and Youtube didn't go mobile. Global Reggaeton stars Jowell Y Randy have blazed trails throughout the US and LATAM with their hypnotic Reggaeton beats, and now, they are going to set the digital trails afire by streaming their concert on October 30th, 2009 live from Puerto Rico on mobile phones and connected devices worldwide. Global Digital Syndication and Content Media Group produce live stream and on-demand music concerts from around the world to mobile phones and connected devices via http://www.liveconcertnow.com.

Global Reggaeton stars Jowell Y Randy have blazed trails throughout the US and LATAM with their hypnotic Reggaeton beats, and now, they are going to set the digital trails afire by streaming their concert on October 30th, 2009 live from Puerto Rico on mobile phones and connected devices worldwide.

Jowell Y Randy have teamed up with Global Digital Syndication, a branded content digital distribution and syndication partner, and Content Media Group, creative media generator, to deliver a live stream of their highly anticipated Medalla Light Yellow Halloween show on October 30th from Puerto Rico. Users will be able to purchase a live stream of their October 30th concert in Puerto Rico along with a free voice tone and wallpaper. The live stream will cost $4.99 and will include an exclusive Jowell Y Randy voice tone, ring tone and wallpaper. The event will also be archived for 30 days for paid subscribers to enjoy unlimited views on liveconcertnow.com. Users can also Text Yellow to 35682 to get the content directly to your mobile device.

The concert will be available in approximately 300 international markets though hundreds of mobile and digital media partners.
Jowell Y Randy comment, "Our fans are worldwide and we needed the ability to reach out to them. The mobile phone is going to revolutionize the way we perform for our fans."

Users accessing the concert can go to http://www.liveconcertnow.com, Jowell Y Randy's official website, http://www.jowellyrandy.com, or other syndicated sites such as Jowell Y Randy's Facebook, MySpace and fan sites for details and to purchase the concert.

"Creating new revenue opportunities for the artists is our priority," said Jonas Hudson, President of Global Digital Syndication. "For the first time in history, the mobile device has enabled fans to watch and listen to their artists live anytime and anywhere on the planet."
According to Pew Internet & American Life Project, 29% of US Latino mobile users engage in the mobile internet as compared to 12% across white mobile users. There are over 300 Million mobile users throughout the US and LATAM. The Latin Mobile video consumption is expected to grow rapidly - due to increased quality of the handsets, network speeds and premium content.

GDS Latino's Managing Director Efrain Saavedra comments, "The Latino market for mobile is underserved and lacks content the fans want, we intend to fill the gap."

Content Media Group owner Jeff MacIntyre, "Streaming live events to phones and PCs is the next revolution in live entertainment. Affordable, interactive and convenient…it's a win-win for artists and their fans."

About Global Digital Syndication:
Global Digital Syndication (GDS) connects Hollywood studios, music labels and top-tier talent in the entertainment industry with brands in the new media space. GDS distributes the branded content through new media distribution platforms from mobile to OEM embeds which touch over 3.6 billion people worldwide. The content is primarily "snackable" (short form) content.

About Content Media Group:
Content Media Group (CMG) is a full-service, Emmy award-winning video production facility based in Los Angeles. Fusing creativity with technology, CMG delivers compelling content that rises above the existing digital noise. The team has over 20 years of experience producing critically acclaimed material for broadcast television, corporate and new media.

About Jowell Y Randy:
Springfield, Massachusetts and San Juan, Puerto Rico: two far-flung locales united by one explosive and charismatic young reggaetón duo, Jowell y Randy. Jowell (Joel A. Muñoz Martinez), born stateside, began listening seriously to rap and hip-hop at age seven; a mere five years later, he was writing his own lyrics and by age 14 was a fledgling recording artist. Meanwhile, on the island, Randy A. Ortiz was growing up with a similar devotion to the homegrown sounds of reggae and rap. Also, as an emerging artist while still in his early teens, he was featured on releases alongside genre stars like Don Omar.

Songwriting brought the pair together when they were introduced through a shared producer. A potent team who support each other's strengths, Jowell y Randy epitomizes the growing cross-cultural appeal of reggaetón, blending their beats with an upbeat, melodic approach. The collaborative nature off the genre serves them well, as they have been included on compilations alongside Mackie Ranks, Ivy Queen, Tego Calderéon, 3-2 Get Funky, Alberto Stylee and Bebe, among others. Their track "Siguelo Bailando Solita" from Boy Wonder and Chencho Records Present Reggaetón: El Draft 2005 paired the duo with big-league reggaetón MCs like Don Omar, Daddy Yankee, and Bimbo; El Documental II in 2006 crowned the pair as "Chosen Few All Stars," while La Calle Volume I teamed the two with Arcangel on the track "Agresivo."

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