Halifax, Nova Scotia (PRWEB) October 28, 2009
Adina MacRae, founder of the Clicker Leash Co. is pleased to have her newest business venture advance to the second round of the InNOVAcorp I-3 Technology Start-Up competition. The company beat 49 other businesses for a spot in HRM's top five in the contest for over $700,000 in prizes.
MacRae felt her company would be an unlikely choice in this year's InNOVAcorp Start-Up competition because of the high-tech nature of many of the competing businesses. "I didn't think we would be an obvious choice for the judges since the technology we use is quite simple," says MacRae. "I sense what makes this company exciting to a lot of people is the commercial viability of entering a virtually untouched and significant marketplace." MacRae's company develops humane pet training tools based on positive reinforcement instead of punishment, the method applied by most of the training aids in the $43 billion North American pet supply market.
"The Clicker Leash Co. is evidence that small local businesses, founded and run by young women entrepreneurs, can succeed in this challenging economic climate," adds MacRae. "Opportunities like the one presented to us by InNOVAcorp are encouraging for all Nova Scotian small business owners."
The Clicker Leash Co. is based in Halifax, Nova Scotia and merges a clicker, used by training experts everywhere, and an ergonomically designed, lightweight leash handle. The product speeds up learning in dogs by up to 50% and appeals to the growing demographic of people who feel their dogs are part of the family.
"We are proud of the product we have developed," says MacRae. "It is rewarding to see how much of an impact the Clicker Leash has on people who have been frustrated by training in the past and we are grateful to have our hard work recognized by such a prestigious group as InNOVAcorp."
For more information please contact Adina MacRae at 1-888-PAWSITIVE or adina (at) clickerleash.com