Small Business Owners Repel Economic Downturn By Giving Away Revenue - Generating Advice In Exchange for Diapers & Toothpaste

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Creatively combating the tough economy, a group of Atlanta small business owners are thinking outside the box to help their colleagues generate new business and get more clients. Rather than charging for their professional consulting services, the group has decided to give all of their valuable insights and services away in exchange for items like diapers and toothpaste.

Creatively combating the tough economy, a group of Atlanta small business owners are thinking outside the box to help their colleagues generate new business and get more clients. Rather than charging for their professional consulting services, the group has decided to give all of their valuable insights and services away in exchange for items like diapers and toothpaste.

On October 29, Allison Babb, founder of GreatSmallBusinessAdvice.com and a leading authority on small business success, in partnership with eWomen Network and other Atlanta-based entrepreneurs will host Business NOT as Usual: Small Businesses Giving BIG at the Ravinia Club. The FREE day-long business development conference will include workshops and consulting sessions from small business experts on how to attract new clients and increase cash flow despite our current economy.

Instead of a registration fee, typical for events such as this, organizers of the event have asked attendees to bring items to donate to My Sister's House. A division of Atlanta Union Mission, My Sister's House caters to women in transition by providing emergency shelter, meals, personal care items, clothing, life skills and parenting classes.

"This event was sparked by my desire to help two groups I'm passionate about and that I'm a part of: single mothers and solo entrepreneurs," said Babb. "I wanted to find a creative way to help others who are in need and also help small business owners thrive in this new economy."

This unique event magnetically inspired other entrepreneurs to give away their services during the day. Sponsors and speakers agreed to provide revenue-generating strategies and not a sales pitch during the workshops. The Ravinia Club is donating the venue and lunch will be provided at no cost to conference participants.

A former corporate executive turned entrepreneur, Babb can relate to many who may have been recently laid off and are learning how to successfully start and run a business.

A full 6 weeks prior to the event date, Babb received RSVPs and had a rapidly growing wait list from solo business owners who collectively have committed to showing up with hundreds of items to donate to My Sister's House on Thursday October 29th. Diapers, toothpaste, canned goods, clothing, even mattresses and more! "We're declaring this the biggest pro-bono project ever," Babb said. One week before the event, Babb tallied over 160 RSVPs.

The conference will be held from 8a.m. to 6p.m on October 29th. Additional details and the list of requested items by My Sister's House can be found at http://www.SmallBizGivingBig.com. Advance registration is required to attend the event.

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Allison Babb
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