XMI Consulting Announces Competitive Intelligence Training Seminar

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Courses Provide Practitioners and Research Managers with Comprehensive Instruction in Intelligence Collection Techniques

Intelligence Collection: Primary and Secondary Research Techniques

Competitive intelligence firm XMI Consulting, Inc. (XMI) today announced the first seminar in its intelligence collection training series, to be held in the Washington, DC area. The event, which is open to the public, focuses on competitive intelligence (CI) collection techniques used in capability analysis, competitive pricing, and due-diligence research engagements. The seminar offers instruction in the tradecraft and administration of CI for professionals in the marketing sciences and intelligence community, with significant impact on the work of CI practitioners, market research managers, and human intelligence analysts. The training seminar is scheduled for the dates January 11-12, 2010.

The two-day program covers the two introductory training courses in the XMI CI Training Series, "Introduction to Competitive Intelligence" (XMI101) and "Intelligence Collection: Primary and Secondary Research Techniques" (XMI102). The course instructors for the seminar include Defense Department-certified human intelligence instructors and veteran CI research managers. Each course runs approximately 8 hours, with breaks throughout the day. All those interested in the seminar may elect to attend one or both of the training courses.

"Introduction to Competitive Intelligence" (XMI101) provides instruction in the fundamentals of CI as a discipline and research tool via real world examples. Modules include CI's application compared with traditional marketing sciences, ethics, the legal framework of trade secret protection, CI operating guidelines, source identification and collection procedures, and a primer in client-side/vendor-side research management.

"Intelligence Collection: Primary and Secondary Research Techniques" (XMI102) focuses on collection techniques used by cross-functional CI practitioners for difficult research objectives. Primary research modules include preliminary research and source generation, interviewing guidelines, elicitation techniques, source management, and collection analysis. Secondary research modules include open-source query optimization, locating collection assets, accounting and financial statement analysis for CI, production capacity analysis, market sizing techniques, and business intelligence/database optimization.

The introductory seminar is designed to provide comprehensive training in many high-impact CI collection methods, as well as to introduce concepts explored in greater depth through XMI's intermediate curriculum. Attendees receive extensive guidance toward improving their collection efforts, while client-side research managers can expect to apply lessons from the course toward establishing in-house CI programs.

"Our goal in launching the training series is to demonstrate CI's impact as a cross-functional research tool, by providing real-world examples of what CI can accomplish, and how to efficiently collect competitive insights with CI methods. Practitioners learn to use phone-based interviewing in concert with open-source research and quantitative analysis. Client-side managers learn discrete applications for incorporating CI into a research agenda, or creating a CI function within their firm at minimal cost. The skill sets being taught apply not only to CI and market-research professionals, but also to the federal intelligence community and law firms performing due-diligence work, which makes the DC area an ideal venue for the seminar," said Alex Houdeshell, XMI's president.

Other courses available for both on-site (client location) and open seminars cover topics in advanced human intelligence collection, counterintelligence and information security, and corporate CI management, as described at XMI Intelligence Training Series.

The training and certification fee for XMI 101: Intro to Competitive Intelligence is $395 per attendee and XMI 102: Primary and Secondary Research Techniques is $595 per attendee, or $895 for both courses. Group and association discounts are available. For more information, please contact XMI at 1-888-656-6996, option 5.

About XMI Consulting, Inc.
XMI Consulting, Inc., is a regionally staffed consulting firm that supports clients' decision-making with critical-source competitive intelligence, counterintelligence, and market research. XMI specializes in obtaining competitive insights in capabilities, product development, and business strategy with its consultants' experience in human-intelligence collection, finance, operations, and brand management. XMI's research team offers clients the advantages of subject-matter expertise, in-house database and query development staff, and international fieldwork capabilities for rapid turnaround of high-value intelligence.


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Scott Smith
XMI Consulting, Inc.
1-888-656-6996 ext. 5
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