PATCA Seminar: Social Media Victories - Real Businesses, Real Campaigns, Real Results

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PATCA's consultant seminar series features popular presenter Patrick Schwerdtfeger of Tactical Execution, who will share his most successful tips and techniques for profiting from the real-time social media conversation. Schwerdtfeger will analyze specific tactics used by actual companies in real life situations. The November 14, 2009 workshop is designed for consultants and small business owners who want to build their businesses using proven social media strategies.

Webify Your Business: Internet Marketing Secrets for the Self-Employed

PATCA's consultant seminar series features popular presenter Patrick Schwerdtfeger of Tactical Execution, who returns to share more of his most successful tips and techniques for profiting from the real-time social media conversation.

During this half-day session, Schwerdtfeger will analyze specific tactics used by actual companies in real life situations. He will deliver successful case studies where organizations have leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and drive brand awareness.

The workshop is designed for consultants and small business owners who want to build their businesses using proven social media strategies. By the end of the session, participants will be well prepared to boost their internet marketing strategies with effective use of inexpensive social communication channels.

Topics on the program include:

Twitter - Participate in the Conversation

Want to be known as a thought leader? Twitter is the easiest place to build an "opt-in" audience for a consultant's insights and ideas. Learn competitive strategies to build a following fast, gain business exposure, and sell products and services without looking like a party crasher. Key takeaways: Accumulate targeted followers quickly, and engage customers in conversation.

LinkedIn - Communicate with Precision

Discover how to transform LinkedIn from a boring online resume to a fire-breathing revenue machine. Understand the many benefits possible for savvy business owners and learn to capitalize on the potential within 20 minutes of getting back to the office. Key takeaways: Simple but powerful INmail tricks to connect with targeted contacts in outside networks, and tips to leverage high search rankings using favorite keywords.

Facebook - Engage Your Community

With over 300 million active users, Facebook is a gold mine for savvy people and businesses. Understand the pros and cons of the three different facilities that can be leveraged on Facebook, and discover which will deliver the most rewards. Learn easy techniques to spread information virally and expand customer outreach with little effort. Key takeaways: Important differences between profiles, groups & pages, and usage tips to achieve success quickly.

YouTube - Leverage Rich Media

Learn unbelievably easy ways to secretly demolish the competition by using stealth tactics on YouTube. Engage a few simple publishing strategies and out-perform similar videos 100-fold. Understand how effective use of YouTube can directly improve website rankings on Google. Key takeaways: Juicy nuggets to use tomorrow; tricks to increase video viewings, and SEO secrets using links from YouTube.

Putting it All Together - Become an Online Rock Star in 30 Minutes per Day

The most powerful component of the program provides the missing piece of the puzzle that isn't found in most social media workshops. Step through a 2-week execution plan that takes only 30 minutes a day, allows Fridays off, and creates a rock star online presence. Learn to put all of Schwerdtfeger's tips into practice without neglecting client work. Key takeaways: Nine different ways to use consulting content, and techniques to spend less time than competitors with better results.

Reservations and Information

PATCA members, guests, and the public are welcome to attend. Advance reservations may be made via the PATCA website and are strongly recommended. Handouts of the presentation will be provided. Individual laptops are not required.

Pre-registration Cost: $55 for PATCA members, $85 for non-members.

Walk-in Cost: $65 for members, $95 for non-members.

Location: Keypoint Credit Union, 2805 Bowers Ave., Santa Clara, CA 95051 (near Bowers & Central Expressway)

About the Speaker

Patrick Schwerdtfeger is the founder of Tactical Execution; a company that leverages progressive marketing strategies to build credibility and exposure for its clients. Schwerdtfeger is an award winning speaker and has given hundreds of workshops and seminars across the United States and western Canada. He was also an instructor at the 2007 Internet Marketing Conference held in Stockholm, Sweden.

Schwerdtfeger is the author of "Webify Your Business: Internet Marketing Secrets for the Self-Employed" and "Make Yourself Useful, Marketing in the 21st Century." His podcasts have been downloaded over 50,000 times in 27 countries and his articles have been published on thousands of different websites. With a diverse background in marketing and finance, Schwerdtfeger has a gift for explaining complicated subjects in simple language, making his presentations insightful and empowering.

About PATCA

PATCA, the Professional and Technical Consultants' Association, is a nonprofit professional organization composed of independent consultants and principals who work primarily in Silicon Valley. Since its founding in 1975, PATCA members have been highly respected for their professionalism, integrity, objectivity and competence. They include experts in all aspects of business and technology and serve clients in many industries throughout the U.S. and the world. PATCA offers a free Post a Project referral service and a searchable member directory for companies interested in locating an expert consultant. It also provides business leads, project referrals, and consulting education to its consultant members.

PATCA
P.O. Box 2261
Santa Clara, CA 95055
Telephone: 800-747-2822
http://www.patca.org

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HELEN KENNEDY
PATCA
1-510-693-2217
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