Pontiflex Announces New "Plug 'N Play" Monetization Solutions for Online Publishers

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New Online and Mobile CPL Solutions Plug In Seamlessly Alongside Existing CPM/CPC Inventory, Allow Publishers to Monetize Single Ad Space Multiple Times

Pontiflex AdUnit X banners don't send the user away from the publisher website

Pontiflex, the industry's first open and transparent cost per lead (CPL) market, today launched three new monetization solutions to enable publishers to leverage the rapidly growing demand for performance advertising, monetize untapped revenue streams and maximize online revenue.

The new monetization solutions - CPL display banners, registration paths and mobile ads - are designed in accordance with IAB standards and formats, and can be incorporated seamlessly alongside existing CPM Inventory. Because Pontiflex is open, publishers can implement these monetization solutions for no charge and stay in complete control over their advertising revenue.

In recent years, online publishers have found it difficult to increase online advertising revenue solely through CPM offerings. According to the 2008 IAB Internet Advertising Report, performance advertising grew from 51% to 57% from 2007- 2008, while CPM advertising declined from 45% to 38% in the same time period. Given these industry dynamics, publishers can leverage Pontiflex's monetization solutions to offer performance advertising not only to connect with new advertisers, but also to form more meaningful relationships with existing ones.

"With CPL advertising, we are able to show advertisers that we can connect them with the right audience," said NoahAnderson, President and CEO, PlanningFamily.com. "Once they see the value of our audience, we are able to upsell CPM advertising. We estimate that CPL advertising helped us increase online advertising revenue in excess of 50 percent."

The CPL monetization solutions announced today enable online publishers to automate CPL campaign setup and management along three fronts:

1.Registration path: By serving contextually relevant ads from multiple advertisers in one place, publishers can maximize eCPMs. These ads are served contextually next to the registration page of a Web site. Users opt-in to the advertisements of interest.

"It's a one-time setup that takes less than 15 minutes to implement," said Doug Colbeck, Hillclimb Media. "We are using Pontiflex AdLeads to manage all of our CPL campaigns."

2. Display Banners: As opposed to CPM display banners that direct users to a landing page, Pontiflex AdUnit X CPL display banners capture user information within the banner. The user continues to stay on the publisher site, while her/his information is sent from the publisher to the advertiser on the backend using Pontiflex's patent-pending technology. Because the user stays on the site, the publisher can serve another offer and monetize the space again.

"Pontiflex AdUnit X banners don't send the user away from the publisher website," Anderson said. "This makes for a better user experience."

3. Mobile: Mobile publishers can use Pontiflex AdLeads to serve display ads on mobile sites and apps. The user information is collected inside the ad. Once the user "taps through," the information is automatically sent from the mobile site/app to the advertiser using Pontiflex AdLeads' patent-pending technology. Publishers can use Pontiflex AdLeads as a single point of connection to setup and manage campaigns across online and mobile media.

Publishers that use Pontiflex AdLeads to setup and manage CPL campaigns include Monster.com, Boston.com, Orbitz.com, Pandora, LifeScript, LiveStrong.com, Babycenter.com, Trails.com, PlanningFamily.com andCareerbuilder.com, among many others.

"As proved by Comscore's 'Beyond the Click' study, CPM advertising has a positive impact on brand metrics and purchase intent," said Zephrin Lasker, CEO and Co-founder, Pontiflex. "But online publishers cannot only rely on CPM advertising to grow revenue. By using these easy-to-implement Plug 'N Play monetization solutions, publishers can now maximize online revenue while meeting advertiser demand for ROI, and simultaneously provide a better user experience."

About Pontiflex
Pontiflex offers advertisers a single point of connection to the entire performance advertising market. Through Pontiflex, advertisers can run ads on websites, social networks and mobile apps, and connect to the right people no matter where they are. Pontiflex enables advertisers to run ads on a Cost-per-Lead (CPL) pricing model. Advertisers pay only for people that have signed up for their advertisements, and not for wasted clicks or impressions.

Advertisers engage acquired consumers in a variety of ways. Examples of engagement vehicles include the 2008 Barack Obama Presidential Campaign e-newsletter, the Graco Nation community site and the Kimberly-Clark HUGGIES "Enjoy the Ride" loyalty program.

Kimberly Dixon (Horn Group, Inc.)


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