The ROI of Social Media: Meteor Solutions Hosts Free Webinar

Ben Straley, CEO of Meteor Solutions, to Host Webinar with Practical Tools and Strategies for Measuring Social Media Marketing Programs on Thursday October 29 at 10:00 AM PDT

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Seattle, WA (PRWEB) October 27, 2009

News Facts:

  •     Meteor Solutions, provider of the leading earned media measurement and monetization solution for advertisers and agencies, today announced that it will host a free webinar entitled "Make Social Media Matter: How To Measure Social Media's Real ROI Impact" on Thursday, Oct 29, 2009 from 10:00 AM - 10:45 AM PDT. This "virtual brown bag" seminar will provide marketers with practical tools and strategies to get the most of our social media marketing programs -- to drive higher brand impact, boost sales, and increase overall ROI.
  •     During the 45-minute webinar, Ben Straley, CEO of Meteor Solutions, will deliver actionable insights on: how to track the effectiveness of your campaigns; where to start with an analytics program; how to calculate ROI: what are the key metrics that matter; what tools are available to measure campaign performance and real world case studies.
  •     Meteor's patented software allows companies to measure, manage, and monetize "earned media" - the content like news, tweets, blogs, videos and more that a brand creates on the social web. Meteor's technology enables companies to find out, for the first time, the real impact that this online word-of-mouth activity is having on their brand image and bottom-line sales.

Supporting Resources:

About Meteor Solutions:
Meteor Solutions offers the only earned media marketing solution for advertisers and agencies. Meteor's hosted software enables marketers to measure, manage, and monetize earned media - the word of mouth conversations, blog posts, tweets, viral videos, and other unpaid content a brand creates or encourages - with the same precision as traditional paid media programs like search and display ads. With Meteor's hosted software, marketers can easily determine the real impact of social media marketing programs on traffic and conversion, find key influencers, and better engage target audiences. The company was recently named as one of the Top 25 Innovators of 2009 by Seattle Business Magazine. Meteor customers include brands such as Alaska Airlines, Microsoft, and Xbox, as well as agencies like Ayzenberg Group and Wunderman. Meteor Solutions is a privately held company based in Seattle, Washington.

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