to Give Away Santa's Helpers Wall Calendars at SEMA

Share Article will give away 10,000 free, limited edition 2010 wall calendars to visitors at the upcoming SEMA show in Las Vegas, November 3-6.

SEMA attendees will be taking the fast track to booth #20548 in order to nab one of 10,000 free limited edition 2010 wall calendars that will be given away during the show.

A group of five performance industry businesses has teamed up with to publish the 2010 calendar that will be offered to 10,000 of the 50,000 buyers and sellers expected to attend SEMA. The premier automotive specialty and performance products trade event in the world, the Specialty Equipment Marketing Association show will be held November 3 - 6 at the Las Vegas Convention Center.

MaxBrake, VHT, Canton Racing, Nitrous Express and Steele Rubber joined to sponsor the full-color 2010 giveaway wall calendar, which features photos of the ever-popular and much admired Santa's Helpers. Dressed in stylish holiday outfits with timeless appeal, the lovely ladies adorning the calendar can be admired all year long on this custom designed calendar.

"We expect the calendar will be a hot giveaway item at SEMA," said Robert Adams, Vice President Sales. "And we're proud to partner with these five terrific sponsoring businesses. The calendar, which includes all their company logos in addition to the great photo of the Santa's Helpers, will be make a high-visibility statement all year long that and these 5 businesses are the heart and soul of grass roots racing."

The businesses partnering with to publish the calendar are some of the most notable names in the performance industry. MaxBrake ( is the manufacturer of the innovative Hydraulic over Electric Brake Controller. Canton Racing ( has been servicing the needs of the racing community with high performance parts and outstanding service for over 25 years. VHT, a division of Sherwin Williams, provides specialty high heat coatings and products ( for motorsports applications. Nitrous Express ( is renowned among performance enthusiasts for their nitrous systems and accessories. Steele Rubber Products ( is a leading provider of rubber parts and weather stripping for the restoration market.

In addition to SEMA, will also exhibit at the International Motorsports Industry Show in Indianapolis on December 2-3, and at the Performance Racing Industry trade show (PRI) in Orlando from December 10-12.

Raceway Media, LLC, a Boxcar Media, LLC company, is a multimedia publishing firm serving the racing and performance enthusiast industries. Their flagship property,, is a free "one-stop shop" for those looking to buy, sell, trade, entertain or interact with people throughout the automotive and motorcycle racing and performance communities.

The company's holdings include and, which together receive more than 70 million page views per month and have 415,000 members. Raceway Media also owns,,, and Raceway Media has also partnered with Snap-on to launch S-TECH (, a social networking site and online community for current and prospective transportation technology students, their instructors and professionals in the field.


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