It was through our due diligence that we identified Castfire as the best solution, and we've been pleased to work with them for one of our biggest sports offerings to date.
San Francisco, CA (PRWEB) October 29, 2009
Castfire, Inc., a leading online video and audio publishing platform, is pleased to announce that it has partnered with XOS Digital to power the online distribution of content for XOS Digital's sports clients.
Together, Castfire and XOS Digital have introduced the sports market to the results of a powerful and versatile video publishing platform, with XOS Digital handling monetization and syndication for its high-profile sports partners through use of the Castfire technology. The platform addresses transcoding to multiple formats, complex syndication management, advertising, analytics and monetization on all devices (web, mobile, living room).
Brian Walsh, Castfire's CEO, said that "XOS is ingesting full-length football games, transcoding and syndicating content to hundreds of partner sites. The same content needs to be correctly and dynamically formatted based on the partner and device - an interview that is watched on a website will look different than if it's watched on a mobile phone or in a fan's living room. Also, we worked with XOS to ensure that the platform enables access to real-time analytics, which is very important to XOS Digital's clients and advertisers."
"We provided rigorous diligence in developing the right white-label platform," said Sebastian Quinn, Director of Advertising, XOS Digital. "It was through our due diligence that we identified Castfire as the best solution, and we've been pleased to work with them for one of our biggest sports offerings to date."
About Castfire, Inc.
Founded in 2005, Castfire provides content management, distribution and monetization tools for audio and video online. Designed for high volume sites with large libraries of content, the system features easy to use interfaces and advanced APIs to allow publishers the ability to reach audiences across multiple platforms and in multiple formats, including online, mobile and the living room. Castfire's clients include CBS Interactive, CNET, CBS Radio, Federated Media, Next New Networks, leading NFL teams, several NPR and PBS stations and many more. The platform works equally well for large and small publishers.
About XOS Digital:
XOS Digital empowers rights holders and marketers to efficiently capture, manage, distribute and monetize college sports digital media. The company does this by redefining the manner in which collegiate content is packaged, distributed and consumed across virtually every content platform. Its largest offering is a digital vehicle that enables marketers to create branded sports entertainment across a variety of highly trafficked and targeted media platforms. XOS Digital serves more than 125 partners, inclusive of top Division I colleges and several collegiate media properties, and enables them to preserve and effectively manage their exclusive media content. For more information, visit http://www.xosdigital.com. Twitter at http://twitter.com/xosdigital.