AdTrakker has helped me as a broker prove to agents that not all advertising is effective - it has made the
Encinitas, CA (Vocus) October 29, 2009
FreedomVOICE®, creators of the AdTrakker? IVR call capture lead generation system, have announced that Interactive Voice Response (IVR) Technology has been recognized as the most important lead generation system for real estate agents, behind referrals. The data has been confirmed in a report by Baylor University.
“Interactive Voice Response (IVR) technology is a powerful tool for real estate agents,” says Eric Thomas, CEO of FreedomVOICE. “Agents use the AdTrakker IVR system to maximize their advertising. Those who are not utilizing this technology are at a disadvantage.”
As a leading call capture tool for the real estate industry, AdTrakker provides you with a toll free number and one hundred unique extensions that you can use to provide recorded information for all of your listings. When a prospect sees your ad and calls your toll free number, AdTrakker captures the prospect’s phone number, the listing for which they called, and even has a high success rate of capturing their name and address. After listening to the recorded information, prospects may be forwarded live, leave a voicemail, and/or request a fax. When each call comes in you can you get instant notification and can return calls promptly. Finally, AdTrakker provides comprehensive call reports that show you which of your ads are performing well and which can be cut from your advertising budget.
Customers agree that AdTrakker is a vital industry tool. When asked about his experience with AdTrakker, Bruce E. Garber, Broker and Owner at CENTURY 21 BHJ Realty, Inc., had this to say:
“Monitoring our AdTrakker calls is like watching life happen. We see sellers calling our 888 number getting the real estate itch long before they would ever admit it to an agent. Phone number identification allows us to not only know who calls but the price range of the neighborhood they are calling from so we start thinking about the sale of the home they are calling on as well as the home they need to sell early on in the process.
“We now only advertise if we can measure the results. AdTrakker has allowed me to evaluate all advertising activities and make wise advertising decisions."
A recently released survey conducted by Baylor University, a top Christian University in Texas, further confirms the value of the AdTrakker service. The survey, Lead Generation: What really Works? A Survey of Real Estate Professionals evaluates the benefits of AdTrakker’s Interactive Voice Response (IVR) technology. The results of the survey indicate that Interactive Voice Response Technology (IVR) is the second most productive way for real estate agents to spend their time, coming in just behind referrals. Here is important information from the report:
More Productive Lead Generation Activities
2. IVR Technology
3. Repeat Business
4. Open Houses
5. FSBO Expired Leads
Less Productive Lead Generation Activities
1. Television Advertising
2. Print Advertising
3. Direct Mail
Characteristics of More Successful Agents in "Tough" Markets
- Higher lead and appointment conversion rates
- Greater spending on Internet/Website as a percentage of their total spending
- Greater spending on IVR Technology as a percentage of their total spending
- Less spending on Signage as a percentage of their total spending
- Less spending on Open Houses as a percentage of their total spending
- More "seek" oriented in their lead generation activities
According to the report, top performing agents spend an average of 3% of their marketing budget on IVR while poorer performing agents spend an average of 0.5%. In the report, IVR is described as being “significantly productive” and “not as cost intensive” as other lead generation activities.
Perhaps Bruce E. Garber sums up the benefits of AdTrakker best.
“AdTrakker has been critical to my company. I saw the slowdown in our market occur before everyone else even knew what was going on by monitoring the call volume. I am now watching it pick back up again by monitoring AdTrakker calls.
“AdTrakker has helped me as a broker prove to agents that not all advertising is effective - it has made the "ego" ads go away. They made the agent feel good but they did not generate business. Before AdTrakker I had no concrete evidence.
“For the life of me, I don't understand why more brokers don't implement AdTrakker. AdTrakker gives you the science you need to make good business decisions.”
Learn more about the AdTrakker? IVR Call Capture Lead Generation System
Read the report by Baylor University
Founded in 1996, FreedomVOICE® develops and markets a comprehensive slate of integrated virtual office tools that allow businesses and professional offices to interact more effectively with their customers, clients, patients and associates. Products offered by FreedomVOICE® include FreedomVOICE® Toll Free Number Serivce, the FreedomIQ® Hosted VoIP PBX, FaxFreedom? Internet faxing, ConstantConferencing service, and the AdTrakker? call capture system.
Marketing Communications Manager
(800) 477-1477 ex. 831