Hits U.S. Customers Below the Belt… Trusted Sockscription Site Launches Men's Underwear Line

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Blacksocks, the pioneer in offering high end socks by subscription to busy men, introduces a new line of men's underwear, including boxers, briefs and t-shirts. Also available by subscription or separately, offers men's fashion without the annoyance of shopping in stores or needing to remember to reorder.

The right fit, in men's briefs and men's black socks.

Forget wasting your time on underwear shopping in an overcrowded department store

Move over Ali-there's a new boxer in town! Swiss company Blacksocks, known for the innovative "sockscription" service that delivers socks by subscription year round, is going down under. Top quality men's boxers, briefs and boxer briefs, sold as a two-pair trial pack ($24), an annual subscription ($87) or as a single-delivery starter kit of 10 pairs ($149), are available at All prices include shipping costs.

Men's Underwear Combines Fashion and Comfort:
Thoroughly tested for quality and comfort, Blacksocks men's underwear products feature cotton/Lycra construction and a durable waistband that retains elasticity. Doing away with scratchy labels and sharp seams that leave those embarrassing marks on your nether regions, these unmentionables create a smooth barrier between you and the outside world.

Convenient Timesaver for Men:
"Forget wasting your time on underwear shopping in an overcrowded department store," said Blacksocks president and founder Samy Liechti. "Our underwear line is designed for the busy male who wants to eliminate time dedicated to shopping chores. Our customers rely on us for high-quality inventory and hassle-free service."

With a subscription, men can look forward to three deliveries to their door in a year of two pair of men's briefs, boxers or boxer shorts. Blacksocks also carries men's fine European dress socks, T-shirts, undershirts and travel shave kits, available via subscription.

About Blacksocks:
In 1999, Blacksocks invented the Sockscription to liberate the world of sock sorrows. For an annual fee, customers receive three pairs of high-quality socks by mail, three times a year. Now this men's fashion service has been extended to quality men's underwear and t-shirts. In September 2008, Blacksocks celebrated a milestone when the one millionth pair of calf socks was sold. After ten successful years in Europe, Blacksocks made its North American debut in 2009, offering the same hallmark attributes of convenience, service and quality to US and Canadian customers.

For more information about Blacksocks or to see its collection of socks, underwear and t-shirts for men, visit


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Lori Rosen
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