Willowbrook, Ill (PRWEB) October 30, 2009
Destinations, hotels and resorts seeking an alternative to the beleaguered meetings and conventions market are tapping sources like the reunions marketplace to put heads in beds during this soft economy. Finding reunion planners, however has proven difficult. Until now.
Premier Tourism Marketing, a Chicago-based publisher of group travel publications, websites and directories has acquired Reunions Workbook, a how-to-resource for planning a family, military, class or social reunion. Now in its 10th edition, the Reunions Workbook guides planners through every step in the reunion planning process. Sections include developing a timetable, budgeting, choosing a location, fundraising, reunion activities, meals and preserving reunions. It's the quintessential "how to" guide for anyone planning a reunion.
Destinations, hotels, resorts and reunion service providers can market their business alongside this unique how-to editorial and get a jump-start on reunion bookings. "The Workbook is unique," states Jeff Gayduk, Publisher, "inasmuch as it reaches planners during the critical early research phase so suppliers can target their message to reach reunions before they have made their destination decision."
Edith Wagner, creator of the workbook concept, and an expert in the reunions marketplace said, "Planners, whether beginners or veterans, rely on Reunions Workbook as a checklist from start to finish. It provides fresh ideas and options for consideration no matter what type of reunion you're planning, and reunion planners have long considered the workbook invaluable, informative, user-friendly and essential to their success."
The Reunions Workbook is distributed to 20,000 planners via direct mail, plus online sales of a downloadable version or CD. The 10th edition will be released in March 2010 with advertising sales closing January 15.
About Reunions Workbook
Now in its 10th edition, the Reunions Workbook is a unique how-to resource that guides planners during every step of the reunion planning process. Developed by Edith Wagner, editor of Reunions magazine, the guide includes helpful advice, checklists and resources that ensure a successful reunion. To order your copy of Reunions Workbook, visit http://www.groupuniversity.com.
About Premier Tourism Marketing
Celebrating 10 years in business, Premier Tourism Marketing is a multi-faceted print and online publisher serving the group travel marketplace. Products include Leisure Group Travel Magazine, Group Travel Directory, Sports Planning Guide & Directory, Student Travel Planning Guide & Directory and Midwest Skier. For more information about the Reunions Workbook, contact 630.794.0696, email reunions(at)ptmgroups(dot)com. For more information about Premier Tourism Marketing, visit http://www.ptmgroups.com.