Exclusive Nielsen/ad:tech Report for ad:tech NY Delegates Examines Cross-Platform Measurement in a Three-Screen World

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Whitepaper drives recommendations for more consistency and alignment in measurement solutions across multiple media platforms

The current recession has been a time of tight budgets--but it's also been a time of enormous innovation in integrated marketing

ad:tech expositions, LLC (http://www.ad-tech.com), the leading conferences and exhibitions organizer for the global marketing community, today announced that Nielsen and many others will reveal new industry data and insights at ad:tech New York, which takes place Nov. 4 - 6 at the Javits Convention Center.

According to Nielsen, Internet advertising accounted for 7 percent, representing $2.1 billion of the overall advertising market in the second quarter of 2009. This is one of the key findings from "The Shifting Media Landscape: Integrated Measurement in a Three-Screen World", a research report prepared by Nielsen for ad:tech. The complete report will be presented during ad:tech New York and complimentary copies distributed to conference attendees.

Using a range of sources from across Nielsen--including mobile, TV and Internet audience and advertising data--this report dives deep into issues facing the industry to manage the impact and effectiveness of cross-media advertising. The paper recommends measurement solutions to align the Internet with other media and pave the way for more online brand advertising spend.

"Our goal is to demonstrate the role of the Internet in the increasingly complex and fragmented media landscape," said Jon Gibs, VP of Media Analytics for Nielsen's Online Division. "Nielsen is creating solutions to help clients understand and achieve better results in reaching the connected consumer. As the Internet continues to evolve and other media becomes more interactive, the distinction between media begins to blur--our aim is to further industry discussion on how to make online advertising more sophisticated through contemporary cross-media and advertising effectiveness measurement."

Marketing 3.0

In recent years, the marketing toolkit has expanded exponentially with the advent of social networks, online video, mobile and applications. Amanda Richman, executive vice president and managing director of Digital at MediaVest USA, will lead a panel on the topic of marketing 3.0. Experts from HP, Tourism Queensland, Philips Consumer Lifestyle and J.D. Power and Associates will take a closer look at new engagement models that measure more than CPMs but also look at how to value interactions. This session will focus on the application of industry data such as in Nielsen's report to drive marketing decisions across channels, through a series of cases and panel discussion.

"The current recession has been a time of tight budgets--but it's also been a time of enormous innovation in integrated marketing," said Amanda Richman, executive vice president and managing director of Digital at MediaVest USA. "Taking a closer look at four integrated campaigns, we'll discuss how smart marketers are activating digital in concert with other channels to address today's business challenges."

The State of the Industry Panel

The Interactive Advertising Bureau (IAB) President and CEO Randall Rothenberg will lead the annual bellwether panel that reviews the state of the industry. Experts from AOL, Comcast, Publicis and MTV Networks will look at how the recession has weighed on media and advertising. The panel will also address trends such as consumer generated content, social networking, widgets, online video, mobile marketing and their impact on traditional television. The IAB estimates that online advertising spending will surge past $20 billion in 2009.

Keynote Presentations

Sir Martin Sorrell, Chief Executive of WPP will open the conference on Wednesday, November 4 by looking ahead to what's next in 2010. Sorrell founded WPP in 1985 and has been chief executive throughout its history. During that period, WPP has grown rapidly to become one of the world's leading communications services groups, which includes GroupM, JWT, Ogilvy and Mather, Young & Rubicam and Grey.

Jonathan Miller, Chief Digital Officer, Chairman and CEO, Digital Media Group of News Corporation, will give the keynote address on November 5, and Jimmy Wales, founder of Wikipedia and Co-Founder of Wikia kicks off the final day with his keynote presentation.

Other speakers include executives from PepsiCo, Publicis, Google, MTV, NHL, Nielsen, Microsoft and JP Morgan Chase.

Platinum Sponsor: Casale Media, Gold Sponsors: EDebitPay and TattoMedia, Silver Sponsors include: Acxiom; Clickbooth; GenieKnows.com; iContact and Intrepid Investments, Bronze Sponsors include: Elephant Traffic, Facebook; Google; Netezza; Neustar; UniCast and Yahoo!, Premiere Media Partners include: Adweek; Brandweek; Fast Company; Forbes; iMedia Connection; Mediaweek; MNI, Media Partners include: ADOTAS; BtoB; Chief Marketer; Econsultancy; eMarketer; Marketing Sherpa; Mobile Marketer; Personal Life Media; PRWeb; Revenue Performance; Search Marketing Standard; SmartBrief; Webmaster Radio; Website Magazine, Association Partners include: IAB; Internet Oldtimers; MMA; OPA; SEMPO; WMA; WOMMA

About ad:tech:
ad:tech expositions, LLC, is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, London, Paris, Shanghai, Singapore, Sydney and Tokyo. ad:tech is produced by dmg world media, based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About dmg world media:
An international exhibition and publishing company, dmg world media produces over 150 market-leading conferences and exhibitions; and publishes 25 related magazines, newspapers, directories and market reports. dmg world media employs more than 750 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Singapore, India, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.

Media Contact:
Travis Murdock

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