Dallas, TX (PRWEB) October 29, 2009
Allen Free has joined Dallas based NetSuccess, Inc. as Director of New Business Development. Free joins the interactive web design and marketing agency at a time when the unemployment rate in Texas is at its highest in 22 years. Many companies, including several in the broadcast industry, are downsizing or eliminating their in-house marketing departments in response to the economic downturn, creating a strong demand for interactive media outsourcing. With the addition of Free to the team, NetSuccess is now even better prepared to meet this growing demand for website design, development and marketing, and social media in the broadcast industry.
Lori Barber, NetSuccess President, states, "Since we opened our doors in 1995, NetSuccess has always taken a sustainable approach to business development. This course has left us able to attract and hire new talent when others are scrambling to maintain revenue and retain staff. Allen comes to our interactive marketing team as the broadcast industry is struggling to maintain their Web initiatives amid internal marketing budget cuts and layoffs. More and more television, radio, and print organizations are turning to an interactive agency, like NetSuccess, to develop and support their Web-based marketing and social media campaigns. Allen's experience and contacts in the broadcast media field makes us a viable option and natural choice for them- like we have been for CBS Corporation."
A consummate broadcast media professional, Free has fifteen years of sales, marketing, and new business development experience under his belt, most recently with his own company, Allen Free Productions, and as an account manager in new business development for CBS 11 TV helping broadcast clients integrate their online campaigns with their current broadcast media utilizing SEO, SEM, and social media networking and marketing. Web events? He has produced a few for National Geographic, Victoria's Secret, CBS Television, Car and Driver, Road & Track and the NIADA using both streaming audio and video technologies.
"I was an early adopter of the Internet, circa 1992, when most folks didn't have an email address yet for another three years. In 1995, I worked with Mark Cuban and Todd Wagner at Broadcast.com. We were the first to broadcast live sporting events and a radio station (KLIF in Dallas) online. From there, we put numerous radio stations across the U.S. on the Internet. Later, as a systems engineer at EDS I worked with Pepsi, Elle, Saatchi & Saatchi, HP, Sotheby's and many other high profile clients on their first generation websites," explains Free.
Economic conditions are forcing the corporate world to take a closer look at their plans and strategies and restructure them accordingly. By bringing in the right people at the right time, NetSuccess is not only meeting market demand in a variety of industries, but also meeting the broadcast industry's enormous need for outside help in web design, interactive media and Web development.
For more information regarding NetSuccess, Inc. or their Director of New Business Development, Allen Free, visit http://www.netsuccess.com or contact Ms. Barber directly.