Buddy Media Expands Executive Team To Meet Strong Demand For Its Social Media Products

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CRO Appointment and VP Platform Sales Addition Position Buddy Media for Accelerated Growth

We're confident that Jeff's leadership, track record of sales execution and understanding of the brand and agency landscape will help fuel continued growth for Buddy Media.

Buddy Media, the leading social media company for the world's largest brands and most innovative agencies, today announced that it has appointed Jeff Ragovin as Chief Revenue Officer and hired David Honig as Vice President of Platform Sales. Both moves address the explosive demand for Buddy Media's social media solutions for brands and agencies in the wake of its recently launched Buddy Media Platform. This platform gives advertising and PR agencies scalable tools to easily build, manage and track their clients' social media campaigns.

Jeff Ragovin was formerly Buddy Media's Vice President of Sales and Development, a role he held for the last two years. As CRO, Jeff will oversee all revenue generation efforts and help optimize and balance the company's customer relationships across the brand and agency verticals. Prior to Buddy Media, Jeff held business development and sales roles at online advertising and digital marketing firms Acronym Media, Digital Connexxions and Digital Impact. Prior to that, he managed marketing programs for e-tailer VarsityBooks.com.

"Jeff has long been a tremendous asset to the company, helping us grow from a new media startup into the leading provider of social marketing solutions for some of the world's largest brands and agencies," said Michael Lazerow, CEO of Buddy Media. "We're confident that Jeff's leadership, track record of sales execution and understanding of the brand and agency landscape will help fuel continued growth for Buddy Media."

David Honig joins Buddy Media from Media6Degrees, a social technology and online advertising company he co-founded. As Vice President of Platform Sales, David will be responsible for managing all sales and customer acquisition efforts for Buddy Media's platform product for agencies. Prior to Media6Degrees, David held senior management roles at online media and advertising companies Did-it Search Marketing, Admarketplace.net, MaxOnline and DoubleClick.

"Given the tremendous demand we're already seeing for the Buddy Media Platform for agencies, we needed to bring on someone with experience and relationships in the interactive and online advertising space," said Lazerow. "David's ad and social media expertise will help us meet and grow demand for our agency products."

Buddy Media's growing executive team is further supported by a blue-chip advisory team of seasoned digital, ad and social marketing executives and entrepreneurs, including:

  •     Gary Vaynerchuk, co-Founder of brand consulting company VaynerMedia and Chairman of social wine site Cork'd;
  •     Greg Stuart, a recognized thought leader in digital media and advertising and former CEO and President of the Interactive Advertising Bureau;
  •     Sandy Climan, President of Entertainment Media Ventures, Inc. and CEO of digital 3D entertainment company 3ality Digital, LLC;
  •     Pam Jordan, Director of Online Marketing & Ecommerce at Furniture Brands International and former Manager of Digital Marketing at Anheuser Busch.

About Buddy Media
In today's social media world, every brand needs a Buddy. The Buddy Media Platform gives brands and agencies total control over their social marketing campaigns, allowing them to launch, maintain and measure their brands' efforts. Some of the world's largest brands, including Anheuser Busch, FedEx, New Balance, Time Inc. and Microsoft, work with Buddy Media to create social brand loyalty and social brand advocates. Based in New York, Buddy Media is a privately held company backed by Softbank Capital, European Founders Fund, GreyCroft Partners and additional investors. For more information, visit http://www.buddymedia.com

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