Entrepreneur Discovers Affordable Marketing Approach to Accelerating Consumer Sales in a Soft Economy

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Entrepreneur Carol J. Buck, CEO of Xenna Corporation (http://www.xenna.com) says companies should continue or even accelerate their marketing efforts when the economy is at its most challenging - and it doesn't have to be expensive. Her experience has been that trade shows continue to be a successful way to increase brand awareness with those who communicate with your customer. With advertising costs still high, Buck advises an affordable, three-pronged approach to expanding consumer awareness and sales: Tradeshows, free goods to charities, and price reduction through rebates.

Entrepreneur Carol J. Buck, CEO of Xenna Corporation (http://www.xenna.com) says companies should continue or even accelerate their marketing efforts when the economy is at its most challenging - and it doesn't have to be expensive. Her experience has been that trade shows continue to be a successful way to increase brand awareness with those who communicate with your customer. With advertising costs still high, Buck advises an affordable, three-pronged approach to expanding consumer awareness and sales: Trade shows, free goods to charities, and price reduction through rebates.

Xenna distributes natural foot care products NonyX® Nail Gel (pronounced "Non-X") (http://www.nonyx.com ) and CalleX® Exfoliating Dry Heel Ointment (http://www.CallexOintment.com ). Both products are diabetic-friendly and based on patented formulations to rid feet of unsightly toenail discoloration and dry, cracked heels.

Both products are sold nationwide in the foot care section of chain drug stores, grocery stores and mass retailers.

"This year we've put extra effort into attending conferences for podiatrists, nurse practitioners, diabetic educators and family practitioners. While NonyX Nail Gel and CalleX Ointment are cosmetic exfoliants, they have generated a lot of interest and sample requests," Buck says.

"This led us to the realization that nurses and diabetic educators were largely unaware of our brands. and also that they fill an unmet need." adds Buck.

Millions struggle with the problem of unattractive, yellow toenails. NonyX Nail Gel takes a unique approach to the problem by breaking down and removing yellowing keratin debris buildup under toenails and fingernails. After 3 to 4 weeks of use, unsightly keratin debris can be gradually scraped out from under the nail.

Diabetic-friendly CalleX softens, moisturizes and exfoliates dry, cracked feet with a blend of natural, fast-acting enzymes. Feet become baby-soft without the need to scrape or use a pumice stone in 2 to 4 weeks.

"While sandal season is over in most parts of the country," says Buck, "nurses and diabetic educators see feet all year long, and fall and winter are ideal times to start using a nail product. Likewise, for many people with dry feet, their feet get even drier during the winter months so CalleX is used year-round."

CalleX Ointment is a "green" product that is free of acids, including urea and salicylic acid, parabens, preservatives, fragrance, lanolin and colorants. To ward off unpleasant foot odors, CalleX also contains a small amount of natural peppermint oil.

"With the economy soft," says Buck, "we have also been getting more requests to sponsor or send samples of our foot care products to charity events sponsored by a variety of organizations which also serves to build brand awareness, product purchase and conversion to loyal users, the last being the critical factor to a successful retail brand.

"While all Xenna products are unconditionally money-back guaranteed, we have also added high-value rebate coupons ($4 and $5) with proof of purchase, which can be downloaded at http://www.xenna.com/xenna_coupons.html). Our product information brochures also carry rebates to help the consumer's pocketbook and comfort level with spending on a new item."

For photos of toenails and feet before and after using Xenna products, click on http://www.xenna.com.

Xenna Corporation values the environment and formulates brands containing natural ingredients that are biodegradable. Xenna products are not tested on animals nor contain animal byproducts.

NonyX Nail Gel is sold in the FOOT CARE section of Walgreens, Rite Aid, CVS, Walmart, Meijer, TARGET, Snyders, Longs, Duane Reade, Giant Eagle, HEB, Kerr Drug, Kinney Drugs, ShopKo, Hannaford, SweetBay, Marsh, http://www.drugstore.com and many other grocery stores in the Southeast and Medicine Shoppe pharmacies.

CalleX Ointment is sold in the FOOT CARE section at Walgreens, Rite-Aid, Meijer, Snyders, Duane Reade, Giant Eagle, HEB, Kerr Drug, Kinney Drugs, Stop & Shop, Marsh, http://www.drugstore.com , many other grocery stores in the Southeast and Medicine Shoppe pharmacies. Both brands can also be purchased at http://www.drugstore.com .

Xenna is a certified women-owned business and manufactures in the USA. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time) or email info(at)xenna(dot)com. View their press page http://www.xenna.com/info_pressreleases.html.

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Carol J. Buck

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