This award also proves that well-researched, thoughtful engagement that nurtures and deepens community provides real, measurable ROI to brands
Chicago, IL (PRWEB) October 28, 2009
Converseon, an awarding-winning full service social media agency, has been awarded the 2009 Groundswell Award in the B2C "Talking" category by Forrester Research for their work with Lion Brand Yarn.
The awards, one of the most prestigious and competitive in the industry, are based on business performance and represent truly outstanding social technology applications. Converseon and Lion Brand Yarn received the award in Chicago at the annual Forrester Consumer Forum. The campaign prevailed in a competitive field of 23 entries including the Mad Men Yourself campaign, USA.gov and Delta Airlines Corporate blog.
The Lion Brand Yarn case study displayed excellence in new communication strategy and execution of their engagement through blogging (Lion Brand Notebook - http://blog.lionbrand.com) and podcasting (YarnCraft - http://yarncraft.lionbrand.com). Noteworthy results included:
•The podcast regularly has 15-20,000 downloads per episode while the blog attracts tens of thousands of readers each month
•A Lion Brand survey of 30,000 of their customers found that those customers who have interacted with the brand through social media are 83% more likely to identify as 'very brand loyal' than non-social media users and are several times more likely to recommend the brand to others
•Traffic analysis shows that traffic from social media routinely converts at a much higher rate than most sources, outperforming email marketing and banner ads
•Traffic coming from the brand blog to the brand e-commerce website converted at 41% higher than the brand's average traffic (June 16 - July 16, 2009 data)
•The average per visit value of the blog traffic was 39% higher than the site average (June 16 - July 16, 2009 data)
The campaign continues to deepen and provide growth to the company over time; from March to October 2009 blog traffic alone has grown by 77%.
Remarking on the long term success of the campaign and the recent award, Converseon's CEO
Rob Key said, "We are honored to receive the Groundswell Award from Forrester Research, and are truly pleased that we can help create a record of excellence in social media. Of course, it is only because clients are willing to embrace new, breakthrough approaches that we're able to be successful. We thank Lion Brand for the successful partnership."
"This award also proves that well-researched, thoughtful engagement that nurtures and deepens community provides real, measurable ROI to brands," Key added.
Founded in 2001, Converseon is a multiple-award winning full service social consultancy that helps leading brands "join the conversation" to meet business objectives. In addition to the SAMMY Award, other recognitions include a WOMMIE (for Best Word of Mouth Program) and the OMMA Award for Best Use of Virtual Worlds, among many others. Converseon provides the technologies, organizational consulting and "paid" and "earned" engagement solutions to provide brands with a unique "end-to-end" solution. Headquartered in New York, Converseon's team extends to Detroit, San Francisco, UK, Switzerland and Australia. For more information visit http://www.converseon.com
Marketing and New Business Coordinator
lwilhelm (at) converseon.com
Office: 212-213-4297 x322