Demand from Out-of-Home Digital Signage Networks Propels WatchMojo's Reach to 20 Million Consumers Per Month

With an audience of 5M online and an additional 15M offline, WatchMojo offers a cross-platform opportunity to marketers with a global reach of 20M consumers each month.

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New York, NY (PRWEB) October 30, 2009

With a cross-platform distribution strategy encompassing online, out-of-home digital networks and wireless, WatchMojo's total reach has soared to over 20M consumers per month.

Online, the company reaches over 5M unique users across a plethora of destinations that include YouTube, Yahoo! Video, MSN, MySpace TV, Hulu, Grab Networks, KIT Digital and many other large destinations where viewers consume video content.

Offline, the company's content format and style has proven to be perfectly suited for out-of-home digital networks and as such, its reach has soared to over 15M monthly unique users across North America. In fact:

  • Through a partnership with TargetCast, the company's travel and lifestyle content generates over 13 million views each month on over 600 screens, reaching 10.5 million commercial viewers per month according to Nielsen. Via TargetCast, you can find WatchMojo's content on a wide array of locations including Borders, Tully's Coffee, Coffee Bean & Tea Leaf, Juice it Up, Robek's and Noah's and Einstein Bagels.
  • Another partnership with Pump Top TV puts WatchMojo's automotive content on nearly 5,500 screens in over 630 gas stations, which reach generate almost 2.5M views each week in Georgia, Pennsylvania, New York, Massachusetts, Illinois, Texas, Arizona and California.
  • Yet another deal with AutoNetTV puts WatchMojo's French content in nearly 500 service center lobbies in Canada.
As the company begins to strike marketing deals with advertisers such as McDonald's, Coca Cola, Malibu Rum and others, the company is extending its reach online and offline by leveraging its library of 5,000 short form, professional, evergreen and ad-friendly videos. It is also rolling out aggressively on mobile platforms as wireless entertainment and advertising takes off.

Online, WatchMojo served its 75,000,000th video in September 2009 and has delivered 50,000,000 streams in the past 12 months alone as more and more media companies turn to WatchMojo for professional video content.

Online video accounts for 27% of total web traffic, and in the past year alone, the number of video streams has grown 88% and swollen to over 20 billion in the US alone. During the same time period, WatchMojo's streams grew 235%.

About WatchMojo

WatchMojo helps you become more successful by covering the people, places and things that inform and entertain you socially, personally and professionally.

Supplying the world's largest media properties, WatchMojo is a leading producer of professionally-produced, ad-friendly, premium videos covering Automotive, Business, Comedy, Education, Fashion, Film, Food, Health & Fitness, History, How To, Lifestyle, Music, Politics, Science, Space, Sports, Urban Living, Technology, Travel and Video Games. The company's library of 5,000 videos generate 7,500,000 views a month and over 80,000,000 all-time. In aggregate, the company reaches 20,000,000 consumers each month. Learn more on http://www.WatchMojo.com

About AutoNetTV

AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of service centers. Service centers throughout North America receive this programming to educate customers on their factory scheduled and preventative maintenance needs, and to improve their waiting experience. AutoNetTV combines fast-paced entertainment pieces with independent editorial content to increase customer satisfaction and preventative maintenance services.

AutoNetTV also provides the Pro Channel, dedicated to the owners and team members of service centers. This program provides business and marketing insights, technical training, and other industry-specific messages devoted to the professionals working in the automotive aftermarket. The Pro Channel is also used by major brands as a corporate communication platform. The AutoNetTV Web Tools brings powerful, search optimized consumer education videos to the websites of automotive service centers. To learn more, visit http://www.AutoNetTV.com

About AdtekMedia/PumpTop TV

PumpTop TV is a leading nationwide digital media network located at-the-pump. Utilized by major brands such as Audi, Rolaids, Jack in the Box and Best Buy, PumpTop TV delivers a captivated audience of millions of consumers each week via an engaging and fully programmed mix of entertaining content and advertising. The network is owned and operated by AdtekMedia, Inc., a leading out-of-home digital media provider that combines inventory management and sales tools for out of home ad units and content insertion.

The company has partnered with Westinghouse Digital, one of the leading LCD TV manufacturers in the U.S., to develop and deploy innovative, all-weather digital signage hardware that seamlessly integrates with AdtekMedia's sophisticated, proprietary network software. AdtekMedia continues to expand the PumpTop TV network into top metropolitan markets throughout the United States. Through the company's groundbreaking joint venture with Outcast, advertisers can now reach a captive audience of more than 20 million motorists each month on 12,600 screens at service stations and convenience stores nationwide, including 15 of the top DMAs. For more information, please visit http://www.pumptoptv.com

About Target Cast Networks

TargetCast Networks, based in San Ramon, California, is the developer and purveyor of breakthrough digital technology that lets venue operators create and post their own custom-designed promotional messages on TV sets their customers in their establishments. It also provides local, regional and national advertisers with the ability to reach their target audience with customized TV advertising on customized display screens at a fraction of the cost of traditional broadcast buys. For more information, please visit http://www.targetcastnetworks.com

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