Snowmass Resort & Residences To Debut Nov. 25, Features Interiors by Celebrated Designers Jean-Michel Gathy and Kelly Wearstler

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Viceroy Hotels & Resorts’ first mountain resort - Viceroy Snowmass - will be unveiled on Nov. 25, 2009, the day prior to the launch of Aspen/Snowmass’ 2009/2010 winter season. Bringing the Viceroy brand’s signature fusion of glamorous style, provocative design and innovative culinary experiences to the mountains, Viceroy Snowmass features inspirational interiors by acclaimed designer Jean-Michel Gathy of the Malaysia-based architectural powerhouse, Denniston International, and a pool café and pool terrace by celebrated designer Kelly Wearstler. Occupying a premier ski-in/ski-out location at the base of the Assay Hill lift and minutes from downtown Aspen, Viceroy Snowmass is the signature hotel of Snowmass’ new Base Village, location of the Treehouse Adventure Center, home of Ski & Snowboard Schools of Aspen’s children’s ski school.

Snowmass is the perfect setting for Viceroy’s first mountain resort

Viceroy Hotels & Resorts’ first mountain resort - Viceroy Snowmass resort - will be unveiled on Nov. 25, 2009, the day prior to the launch of Aspen/Snowmass’ 2009/2010 winter season. Bringing the Viceroy brand’s signature fusion of glamorous style, provocative design and innovative culinary experiences to the mountains, Viceroy Snowmass features inspirational interiors by acclaimed designer Jean-Michel Gathy of the Malaysia-based architectural powerhouse, Denniston International, and a pool café and pool terrace by celebrated designer Kelly Wearstler. Offering premier ski-in/ski-out lodging in Snowmass at the base of the Assay Hill lift and minutes from downtown Aspen, Viceroy Snowmass is the signature hotel of Snowmass’ new Base Village, location of the Treehouse Adventure Center, home of Ski & Snowboard Schools of Aspen’s children’s ski school.

Viceroy Snowmass, designed to achieve LEED Silver certification, offers 173 guest rooms ranging from stylish studios to expansive four-bedroom residences, with galley or full kitchens, stunning mountain views and Jean-Michel Gathy’s contemporary alpine décor. The hotel’s amenities include a dramatically designed fine dining restaurant with a glimmering display kitchen and private dining rooms; an 87-foot-long glass-topped, après-ski bar; a plush lounge designed around a double-sided fireplace; slopeside ski valet services which enable guests to transfer their skis to any of the area’s four ski mountains; a full-service spa; fitness room; Kelly Wearstler-designed pool café and slopeside pool experience with permanent cabanas integrating fire design elements, and 9,000 square feet of flexible and stylish conference and event space.

"Snowmass is the perfect setting for Viceroy’s first mountain resort,” said Nicholas Clayton, President of Viceroy Hotel Group. "The new property exudes Viceroy style, with remarkable interior design, a superb location and exceptional amenities to draw discerning travelers to one of the finest ski mountains in the world.”

Viceroy Snowmass resort is now accepting reservations for the season beginning Nov. 25, 2009, with introductory rates from Nov. 25 – Dec. 23, 2009 ranging from $150 - $270/night for a studio (high season rates for studios range from $575 - $695). Rates are subject to availability. For information or reservations, contact your travel professional, visit http://www.viceroyhotelsandresorts.com/snowmass or call 888.328.1724. For further design details, interviews, images or additional information, please contact Promo Communications at the number/email listed above.

Ownership opportunities at the Viceroy Snowmass are currently available for studios to four-bedroom condominium residences, priced from $535,000. For sales information, visit viceroyhotelsandresorts.com/snowmass, or contact Related WestPac Real Estate at 888.923.0742 or 970.923.0742.

About Viceroy Hotels & Resorts
Viceroy Hotels & Resorts captivate discerning cultural connoisseurs with pleasures and privileges that transcend the expected. In skyscraping cities and pacesetting playgrounds, each Viceroy destination inspires a taste for the remarkable. Established in 2001, Viceroy’s original properties debuted in Santa Monica and Palm Springs; its newest incarnations include resort addresses in Miami’s Icon Brickell enclave, on Anguilla in the British West Indies and in Aspen/Snowmass (November 2009). As the decade continues, additional Viceroy properties will be developed in Vietnam, Mayakoba on Mexico’s Riviera Maya and on Sowwah Island in Abu Dhabi. The official website for the Viceroy brand is viceroyhotelsandresorts.com.

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Rob Henderson