The Viewpoints Technology Platform Adds a Social Loyalty Engine

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Flexible New Capability Helps Brands to Move Beyond Transactional Loyalty and Identify and Build Relationships with Their Most Engaged Customers

The Viewpoints Technology Platform's combination of rich consumer content such as reviews, blogs, answers and product-level discussions combined with a dynamic social platform is unique in the industry today

Viewpoints Network, a social technology and media company, announced today that it has added a Social Loyalty Engine to the Viewpoints Technology Platform. The Social Loyalty Engine helps brands establish a reputation and rewards program that motivates their customers to contribute content and become leaders and brand advocates in the brand's online community and across the broader social web. Unlike typical loyalty programs that reward consumers on the number or size of their purchases, the Viewpoints Social Loyalty Engine recognizes the importance of consumers who may not be the biggest purchasers, but through their reviews, discussions, comments and blog posts, are able improve a brand's image and drive measurable sales through the positive word of mouth recommendations they generate.

The Social Loyalty Engine works through a customizable points system that motivates and rewards consumers for completing desired actions such as contributing reviews, answering questions, participating in discussions, voting or sharing content across the social web. Points, or other forms of currency are accumulated by members so they can reach and maintain various reputation levels and earn badges that signify special status in the community. These badges are prominently displayed on the member's profile and in their reviews and act in a sense as status symbols to acknowledge the community's most active participants. Companies are able to determine how the program and badges are branded, which activities will trigger points and how many points a consumer needs to reach specific reputation levels. In addition, they can offer consumers incentives such as coupons and gift certificates for achieving certain levels.

"The Viewpoints Technology Platform's combination of rich consumer content such as reviews, blogs, answers and product-level discussions combined with a dynamic social platform is unique in the industry today," commented Matt Moog, founder and CEO of Viewpoints Network. "By adding a Social Loyalty Engine that can be customized to each brand's customers, we are providing a truly unparallel solution for building and shaping a vibrant online community."

About The Viewpoints Technology Platform
The Viewpoints Technology Platform helps retailers and brands deliver an engaging online community where consumers can create social profiles, upload photos, create user tags, connect with friends, write blog posts, track their readership stats and exchange private messages with other community members. The Viewpoints Technology Platform also gives consumers the ability to write highly personalized reviews, post comments on others' reviews, participate in discussion boards and post ideas that the community can vote on. The platform then organizes these contributions and integrates pricing and purchase opportunities to create a seamless user experience that turns browsers into buyers on both a brand's community and e-commerce site.

About Viewpoints
Founded in 2006, Viewpoints Network is a social technology and media company focused on helping consumers make smarter decisions. Viewpoints specializes in building communities and motivating "social influencers" to share their experiences by writing reviews, blogs, and how to guides while also participating in forums and contributing ideas that can be voted on. The Viewpoints Technology Platform helps to organize and present those contributions to enable other consumers to make smarter purchase decisions. Viewpoints Network, LLC is a privately held company headquartered in Chicago.

Visit http://vtp.viewpoints.com to learn more about The Viewpoints Technology Platform.

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Melissa Lederer
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